Saurabh Parmar
Fractional CMO+ Ex-entrepreneur. I connect the dots between business, brand & digital using the latest tools, techniques and an experience of 17+ years : ROI 🎯📈
💻
Integrated Marketing📲
Digital Marketing💡
Branding Strategy📣
Social Media Marketing💡
Business Strategy
Delhi, India
✨ I am a fractional CMO whose forte is helping connect the dots between Business, Brand, and Digital Media. This extends from business strategy to brand positioning, GTM(go-to-market) strategy, growth hacking tools, PLG etc.
Podcaster -Agony Aunt for your Business & Marketing Problems, Alt Strategy
August 2024 - Present
Remote
- Think of this podcast as an agony aunt for your business and marketing challenges
- Responds to business questions and provides practical business solutions
- Responds to business questions and provides practical business solutions
Consulting Chief Marketing or Growth Officer & Trainer, Independent Consultant
August 2018 - Present
Remote
- Providing consulting services for top executives (CXOs) such as CEOs, CMOs, and ad agency owners
- Conducted workshops for various Indian government organizations, as well as public and private entities
- Conducted workshops for various Indian government organizations, as well as public and private entities
Founder & CEO, Cupidly
June 2015 - June 2017
New Delhi Area, India
- Launched Magical Shaadi, an online platform to solve the various challenges involved in planning & conducting a wedding
- Rebranded as Cupidly
- in which was acquired
- Rebranded as Cupidly
- in which was acquired
Founder & CEO, Brandlogist
November 2011 - May 2015
New Delhi Area, India
- Started Brandlogist as a boutique communication consultancy
- Clients included Zee TV, Blackberry Menswear, Rocket Internet-Office Yes, Sahara Star, Aamby Valley, Pepperone, RC Cola, Skymet Weather, Headhonchos, etc
- Clients included Zee TV, Blackberry Menswear, Rocket Internet-Office Yes, Sahara Star, Aamby Valley, Pepperone, RC Cola, Skymet Weather, Headhonchos, etc
Digital Head-Delhi, OgilvyOne
June 2010 - March 2011
- Responsible for growing the business along with setting up capability in social media, ORM & Analytics
- Worked on digital positioning & strategy for clients including UNICEF, British Airways, Honda Jazz, Spice Mobiles, Yahoo
- Worked on digital positioning & strategy for clients including UNICEF, British Airways, Honda Jazz, Spice Mobiles, Yahoo
Branch Head-Delhi, Drizzlin Media
April 2008 - June 2010
- Responsible for P&L of the Delhi office
- Involved in business development, building digital brand strategy for clients, and working on creative concepts for engagement campaigns
- Worked for clients across sectors like Airtel, Adidas, Gatorade, KFC, ESPN, Skullcandy
- Involved in business development, building digital brand strategy for clients, and working on creative concepts for engagement campaigns
- Worked for clients across sectors like Airtel, Adidas, Gatorade, KFC, ESPN, Skullcandy
Account Manager, Quasar Media ( A WPP company)
August 2007 - March 2008
- Responsible for business development and campaign strategy for clients including Cannon, Microsoft, GE-SBI, Ammas APPOLO-DKV, Star News, Infosys
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