Saurov Pathak
Creative Design Leader | Building brands through strategy, story & structure | Gen AI + 3D + Product-savvy
💡
Creative Strategy🎨
MidJourney Expert✨
Brand Management🎨
Graphic Design✨
Art Direction
Bengaluru, India
I am Saurov Pathak, a Creative Director and Brand Designer with 10 years in design and brand leadership, I’ve led creative teams, built visual systems, and mentored designers to deliver work that’s both strategic and emotionally resonant. My experience spans brand, marketing, and digital design — always shaped by a strong understanding of product principles and user behaviour. I’ve worked across a range of creative technologies, including AI tools and 2D/3D asset creation, helping teams scale ideas into rich, multi-format narratives. I believe impactful design is not just about how things look, but how clearly they communicate — with purpose, personality, and precision.
Lead Designer, Porter
February 2021 - Present
Bangalore, India
- Led the visual direction and brand design strategy across Porter’s digital and offline touchpoints, owning brand guidelines and a consistent design system
- Built a centralized 2D/3D asset library using Blender, Midjourney, and ChatGPT, accelerating campaign deployment timelines by 20% and enabling asset reuse
- Integrated AI tools like Midjourney, Adobe Firefly, and ChatGPT into the creative workflow; trained and mentored a 14-member design team in their application
- Directed regional and national campaigns in collaboration with marketing and product, delivering market-specific visuals across 15+ city launches
- Led hiring, project prioritization, and quality control across the creative team, managing outputs for brand, product, and content design
- Built a centralized 2D/3D asset library using Blender, Midjourney, and ChatGPT, accelerating campaign deployment timelines by 20% and enabling asset reuse
- Integrated AI tools like Midjourney, Adobe Firefly, and ChatGPT into the creative workflow; trained and mentored a 14-member design team in their application
- Directed regional and national campaigns in collaboration with marketing and product, delivering market-specific visuals across 15+ city launches
- Led hiring, project prioritization, and quality control across the creative team, managing outputs for brand, product, and content design
Creative Campaign Manager, DocsApp
June 2019 - April 2020
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- Managed and mentored a team of 22 designers and writers across web, app, and social platforms
- Planned and executed regional campaigns in 7 languages, increasing engagement across Tier 2 and Tier 3 cities
- Created end-to-end campaign assets including social media posts, app/web banners, print creatives, and emailers
- Planned and executed regional campaigns in 7 languages, increasing engagement across Tier 2 and Tier 3 cities
- Created end-to-end campaign assets including social media posts, app/web banners, print creatives, and emailers
Creative Designer, Zefo
November 2017 - May 2019
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- Designed Facebook and Google Ads that improved CTR by an estimated 20 – 25%, increasing campaign ROI
- Produced banner ads for offline stores and monthly customer newsletters with strong visual coherence
- Developed corporate pitch decks for investor and partner presentations
- Produced banner ads for offline stores and monthly customer newsletters with strong visual coherence
- Developed corporate pitch decks for investor and partner presentations
Content Marketer, CallHub
October 2016 - November 2017
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- Wrote long-form SEO blogs, planned editorial calendar, and optimized web content for discoverability
- Promoted content across Facebook, Twitter, LinkedIn, Reddit, and Medium; achieved CTR up to 7% on newsletters
- Collaborated with influencers and used Google Analytics + MOZ to track performance and iterate strategy
- Promoted content across Facebook, Twitter, LinkedIn, Reddit, and Medium; achieved CTR up to 7% on newsletters
- Collaborated with influencers and used Google Analytics + MOZ to track performance and iterate strategy
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Education
B.A. in Journalism & Mass Communication
Jaipur National University, Jaipur
