Sehaj Ahluwalia
Brand Manager at Unilever | ISB | NIFT
💻
Pricing Strategy🚀
Performance Marketing🛒
E-commerce Specialist💻
Product Development💻
Branding
Mumbai, India
Experienced marketer with a strong background in brand management and digital commerce. Worked with renowned companies like Unilever and Myntra, leading successful marketing campaigns. Skilled in pricing strategy, performance marketing, and category management. Excited to leverage my skills and experience to drive growth and achieve results in the industry. #DigitalCommerce #BrandManagement #MarketingExpert
Brand Manager Digital Commerce - Lakmé, Unilever
July 2022 - Present
Mumbai, Maharashtra, India
Senior Officer Category Management, Myntra
September 2020 - April 2021
Bengaluru, Karnataka, India
- Category management : Personal Care • Custodian of 15 skincare brands contributing to 19% of beauty and personal care revenue on India’s largest online retail portal • Responsible for inventory management, vendor management, pricing and visibility of external brands on the online portal
Senior Product Executive, Arvind Fashions Limited
July 2019 - August 2020
Bengaluru Area, India
- As Custodian of USPA girlswear and Flying machine boys, curated a competitive and economically sound apparel range for each fashion season
- Conducted regular market surveys to analyse competitor brand offerings and calibrated MRPs of the assortment to achieve a competitive edge
- Negotiated procurement cost with the centralised sourcing team to achieve high weighted average multiple (MRP revenue/Inventory cost) and improve gross margin
- Conducted regular market surveys to analyse competitor brand offerings and calibrated MRPs of the assortment to achieve a competitive edge
- Negotiated procurement cost with the centralised sourcing team to achieve high weighted average multiple (MRP revenue/Inventory cost) and improve gross margin
Fashion Management Trainee (Product Development Sourcing : Knits), Arvind Fashions Limited
July 2018 - July 2019
Bengaluru, Karnataka, India
-Brands handled : USPA Kids- Boys and Girls, Ed Hardy Mens
-Development of 630 options across three brands for AW'19
-Product categories:
- T-Shirts ( Crew Neck and Polo)
- Knit Pants
- Dresses
- Jackets
- Sweatshirts
- Sweaters
-Development of 630 options across three brands for AW'19
-Product categories:
- T-Shirts ( Crew Neck and Polo)
- Knit Pants
- Dresses
- Jackets
- Sweatshirts
- Sweaters
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Education
Post Graduate Program In Management (PGP), Marketing, Strategy and Leadership
2021 - 2022
Indian School of Business
Bachelors of Fashion Technology
2014 - 2018
National Institute of Fashion Technology Bengaluru
Higher Secondary Certificate
2013 - 2014
Air Force Bal Bharati School, Lodhi Road, New Delhi
Secondary School Certificate, Central Board of Secondary Education
2011 - 2012
Army Public School Udhampur,Jammu, India
