Shalika Jha
I am a professional with 3 months of professional experience at Axis Bank and 3 months of internship experience at goSTOPS
📣
Marketing💡
Business Strategy📣
Social Media Marketing
Delhi, India
Experienced marketer with a strong background in customer loyalty programs, marketing strategies, and content writing. Worked with goSTOPS, a fast-growing backpacker hostel brand, to increase customer retention and website bookings. Also contributed to Stanford Arts Review as a content writer. #MarketingExpert #CustomerLoyalty #ContentCreation
Summer Intern, goSTOPS (The Fastest growing backpacker hostel brand)
April 2023 - June 2023
- Collaborated with cross-functional team to develop customer loyalty programs resulting in 10% increase in customer retention
- Generated 50+ bookings on the website by coordinating with internal stakeholders and formulated marketing strategies
- Implemented an inventory tracking sheet, conducted audits, and collaborated with 12 suppliers to negotiate favorable prices
- Conducted an extensive analysis of customers’ complaints; proactively addressed them, which reduced the escalation by 20%
- Created 4+ experience programs by coordinating with external stakeholders to formulate the pricing strategy for each of them
- Generated 50+ bookings on the website by coordinating with internal stakeholders and formulated marketing strategies
- Implemented an inventory tracking sheet, conducted audits, and collaborated with 12 suppliers to negotiate favorable prices
- Conducted an extensive analysis of customers’ complaints; proactively addressed them, which reduced the escalation by 20%
- Created 4+ experience programs by coordinating with external stakeholders to formulate the pricing strategy for each of them
Content Writer, Stanford Arts Review
January 2021 - March 2021
- Segmented & targeted a wide range of 5000+ audiences on the website and amplified user engagement by 25% on platform
- Collated research on 60+ topics and created 40+ content focused on current events and stories of business professionals
- Supervised 10+ new trainees for the generation of content and trained them for the effective handling of company’s website
- Collated research on 60+ topics and created 40+ content focused on current events and stories of business professionals
- Supervised 10+ new trainees for the generation of content and trained them for the effective handling of company’s website
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Education
XII | CBSE
2016
Satyam International High School, Patna
X | CBSE
2014
St. Anne’s High School, Patna City
MBA
2022 - 2024
Indian Institute of Management Kashipur
B.Sc Agri (Hons.)
2018 - 2022
University of Agricultural Sciences, Dharwad, Karnataka
