Shantanu Singh
Category Growth and Operations professional with 6+ years of experience in Startups like Urban Company and Zest Money
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Category Management
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Program Management
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Business Strategy
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Business Development
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Negotiations
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Vendor management
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Operations
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Customer Success
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Bangalore, India

Experienced category growth professional with 6 years in the internet business. Proven track record as a Category & Program Manager in start-up environments. Skilled in market analysis, supplier relationships, and enhancing customer experience. Worked with major companies like Global Fair Inc., Goodworker Technologies, and ZESTMONEY. #CategoryManagement #OperationalExcellence #DataDrivenInsights

Category Manager - Supply, Global Fair Inc.
May 2023 - Present
Bengaluru
- Generated growth for the largest category - Flooring (by ARR) among USA based customers, with an annual order value of USD $6M; effectively managed vendor relationships globally and maintained product compliance to Global Fair's internal QC standards
- Liaised across sales, design, marketing and QC teams and grew the portfolio by adding multiple flooring categories from USD $1M in Q2 2023 to USD $1
- 8M in Q1 2024
- Successfully partnered and fostered relationship with major flooring supplies across Vietnam, China and South Korea like YoYu, AnCuong, Ausda and Yun Chang
- Implemented robust operational and QC procedures resulting in a substantial 10% decline in post-product delivery customer issues
- Reduced inventory holding cost by $50,000 through effective inventory management and accurate demand forecasting
Program Manager - Demand, Goodworker Technologies
September 2022 - April 2023
Bengaluru
- Effectively spearheaded initiatives aimed at elevating employment prospects for blue-collar workers, fostering partnerships with multiple 3PL companies and achieving a notable surge of 50% in monthly job volume from 2000 to 3000 jobs in different sectors
- Achieved a 30% reduction in service cost by negotiating contracts with vendors
- Enhanced jobs quality by implementing compliance check process and managing a team of 8 associates to ensure 10% higher NPS from 5% to 15% at the supply end
- Played a key role in developing and monetizing the company's offerings alongside the leadership team
Assistant Manager - Edtech, ZESTMONEY
April 2021 - September 2022
Bengaluru
- Lead the K-12 and competition category with the primary charter of executing the company's BNPL vision for the Edtech category
- Managed a portfolio of 30+ Edtech merchants and achieved 50% growth (YoY) in loan disbursals: INR 2 Cr in 2021 Vs 3 Cr till Sep’22
- Acquired major Edtech merchants such as Unacademy, Cuemath, Great Learning etc
- , leading to GMV increase of INR 2 Cr/year
- Streamlined the loan cancellation process for all merchants, leading to a reduction in cancellation closure TAT from 14 to 7 days
- Managed & tracked the Edtech funnel; reduced drop-offs and cancellation by 20% by employing drop-off calling interventions
Category Manager - Supply, Urban Company
June 2018 - April 2021
Bengaluru
- Managed all aspects of the appliance repair category in Bengaluru city including supply onboarding, quality control, NPS management, inventory management, and training
- Launched Digital, Referral and FOS campaigns that facilitated the onboarding of over 1000 service professionals within 2 months during peak summer seasons
- Developed and implemented a technician training program, enhancing service quality and decreasing error rates reducing bad customer experience to 2% Vs 8% before
- Generated a significant increase in partner NPS by making strategic structural improvements, achieving a 50% improvement from the previous 10%
- Managed a team of 30 associates to guarantee timely service delivery through efficient supply allocation for all generated service requests
- Implemented micro and macro hubs concept to streamline supply tagging and significantly boost service delivery across categories, resulting in an increase from 78% to 86%
Education
B.Tech in Computer Science
2013 - 2017
G.L Bajaj Institute of Technology
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