Sharad Shukla
I am a Marketing and Growth Head with experience in User Acquisition, Performance Marketing and Brand Marketing. I am a seasoned professional with 10+ years of experience.
🚀
Paid Ads💬
Content Marketing📣
Social Media Marketing💡
Creative Strategy🧲
SEO Expert🚀
Performance Marketing🤝
Affiliate Marketing💡
Branding Strategy✨
Brand Management🛒
Conversion Revenue Optimisation (CRO)🎯
Growth Marketer🛒
Ecommerce Growth📈
Growth Hacking💻
offline marketing
Bangalore, India
Hi, I'm Sharad Shukla, a results-driven marketer with a passion for driving growth and maximizing brand impact. With extensive experience in user acquisition, performance marketing, and growth strategies, I have successfully managed digital and offline campaigns for renowned companies like Sri Sri Tattva, Stockal, and Daily Rounds. My expertise includes SEO/ASO, marketing analytics, and multi-channel marketing. Let's connect and explore how I can help your brand excel. #ResultsDrivenMarketer #GrowthStrategist #DigitalMarketingExpert
Digital Marketing and Growth Head, Sri Sri Tattva
April 2023 - Present
- Managing the Digital and Offline activities for D2C, Marketplaces and Quick commerce
- Improved the topline from various marketing efforts
- Increased the revenue on D2C by 62% and on marketplaces by 38%
- Managing Digital Marketing, SEO, Retention Marketing, Brand Marketing, Affiliate Marketing, and Growth
- Increased the #order by 28% MOM, Increased revenue from organic activities by 44%
- Managing the redevelopment of Website and App on Shopify
- This will better the UI and UX and help converting more users efficiently
- Researching the Market and competitors, and deciding what steps to take to gain the market share as per market demand
- Resolved the attribution and data analytics issues to understand Marketing efforts better
- Managing a team of 8 people internally, and managing external agencies
- Improved the topline from various marketing efforts
- Increased the revenue on D2C by 62% and on marketplaces by 38%
- Managing Digital Marketing, SEO, Retention Marketing, Brand Marketing, Affiliate Marketing, and Growth
- Increased the #order by 28% MOM, Increased revenue from organic activities by 44%
- Managing the redevelopment of Website and App on Shopify
- This will better the UI and UX and help converting more users efficiently
- Researching the Market and competitors, and deciding what steps to take to gain the market share as per market demand
- Resolved the attribution and data analytics issues to understand Marketing efforts better
- Managing a team of 8 people internally, and managing external agencies
Senior Manager Marketing, Stockal
February 2022 - October 2022
- Led Digital Marketing, Brand Marketing, Affiliate Marketing, and Growth
- Devised the engagement and retention strategy for B2C and B2B
- Formalized strategy for Social Media, Content Marketing, Brand guidelines, creatives, and offline campaigns
- Improved the efficiencies of Marketing channels and reduced the CAC by 42% and improved ROAS by 38%
- Increased the organic traffic and achieved 60% traffic organically
- 8 Cr a month during IPL campaign
- Increased the account opens and account funded MOM by 18% and 38%
- Set up the attribution and data analytics to understand Marketing efforts better
- Managed a team of 6 people, and external agencies
- Devised the engagement and retention strategy for B2C and B2B
- Formalized strategy for Social Media, Content Marketing, Brand guidelines, creatives, and offline campaigns
- Improved the efficiencies of Marketing channels and reduced the CAC by 42% and improved ROAS by 38%
- Increased the organic traffic and achieved 60% traffic organically
- 8 Cr a month during IPL campaign
- Increased the account opens and account funded MOM by 18% and 38%
- Set up the attribution and data analytics to understand Marketing efforts better
- Managed a team of 6 people, and external agencies
Senior Manager Marketing, Daily Rounds
March 2021 - February 2022
- Formulated a holistic Marketing campaign strategy
- Devised strategy for Performance Marketing, Social Media, Content Marketing, Brand Guidelines, and offline campaigns
- Reduced the CAC by 19%, reduced the bounce rate by 12%
- Improved the efficiencies of Marketing channels, achieved ROAS of 8
- Strategized and implemented the retention marketing, improved the conversion rate by 26%
- Devised strategy for Performance Marketing, Social Media, Content Marketing, Brand Guidelines, and offline campaigns
- Reduced the CAC by 19%, reduced the bounce rate by 12%
- Improved the efficiencies of Marketing channels, achieved ROAS of 8
- Strategized and implemented the retention marketing, improved the conversion rate by 26%
Marketing Manager, Rapido
March 2020 - October 2020
- Managed Digital Marketing, Offline Marketing, Brand strategy and Marketing Analytics
- Meet monthly targets of Bookings, reduced CPBs, CIR, etc
- using different channels in an efficient manner
- Reduced CIR by 20%
- Work closely with agencies for Performance Marketing, Brand Marketing, Affiliates, along with internal teams like Product, Tech, Legal, Finance, etc
- Managed monthly budget of 1 Cr a month
- Meet monthly targets of Bookings, reduced CPBs, CIR, etc
- using different channels in an efficient manner
- Reduced CIR by 20%
- Work closely with agencies for Performance Marketing, Brand Marketing, Affiliates, along with internal teams like Product, Tech, Legal, Finance, etc
- Managed monthly budget of 1 Cr a month
Marketing Manager, Zoomcar
October 2018 - March 2020
- Managed Performance Marketing, Offline Marketing, Brand strategy and campaigns
- Launched ZAP Subscribe on Digital and Offline Media
- Reduced CAC by 22% and increased the ATV by 18%
- Managed internal and external partners
- Launched ZAP Subscribe on Digital and Offline Media
- Reduced CAC by 22% and increased the ATV by 18%
- Managed internal and external partners
Group Head-Media, TLG, OMD India
September 2014 - October 2018
- Worked for Nestle, Renault, Fitbit, and OLA
- Managed Online and Offline Marketing activities
- Managed Strategy, planning, and execution for required campaigns
- Media buying for the above brands to operate in desired CPRPs
- Ensured the activity is inline with KPIs
- Managed Online and Offline Marketing activities
- Managed Strategy, planning, and execution for required campaigns
- Media buying for the above brands to operate in desired CPRPs
- Ensured the activity is inline with KPIs
Assistant Manager, ICICI Bank
January 2011 - December 2012
- Managed Privilege customers
- Cross selling, Upselling and new sales of banking products
- Cross selling, Upselling and new sales of banking products
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Education
B.TECH IN ELECTRONICS AND COMMUNICATION
Ajay Kumar Garg Engg. College
MBA IN MARKETING MANAGEMENT
IMS Ghaziabad
