A seasoned communications professional currently with Bloomingdale Public Relations, bringing together academic rigour and hands-on agency experience to shape narratives that are strategic, credible, and culturally resonant.

With a Master’s degree in Journalism and Mass Communication and advanced training in Strategic Brand Management, I approach storytelling with a research-led mindset and a deep respect for language, context, and intent. Over the course of my career, I have worked with some of India’s most respected public relations consultancies, including Adfactors PR, Avian WE, and Value 360 Group, managing complex mandates for both established market leaders and high-growth brands.

My experience spans
-brand reputation
-media relations
-integrated campaigns
-product launches
-executive positioning
across technology, telecom, consumer electronics, lifestyle, retail, healthcare, education and emerging sectors.

I have led communications for marquee brands such as Amazon India, Vodafone Idea, Sony India, Tecno, Nokia, TCL, Vijay Sales, Noise, Suta Sarees, Recode Studios, Brother India, Kaspersky and AirAsia, navigating high-visibility narratives while maintaining precision, consistency, and measurable impact.

At the core of my work lies a belief that effective communication is not about noise, but about meaning. I am driven by the challenge of building trust through clarity, shaping narratives with purpose, and ensuring that every story serves a larger strategic intent.