- Recruited and managed a team of 6 members: feature writers, editors, community managers, and content creators for Social Nation, a brand with various verticals: an on-ground festival, a press publication, and social media channels that cover the content and creator economy
- Executed Social Nation Festival in April 2024 as a part of the festival’s senior leadership
- Managed digital deliverables for the festival’s sponsors: vivo, Spotify, Black & White, and more
- Headed the brand strategy to grow our community to 2 million active readers and 85,000 followers
- Supervised the video and written content’s creative direction, topic curation, writing and editing
- Initiated the documentation of the Indian creator economy through over 100 interviews with creators
- Conceptualized a weekly news show called Digital Rewind that reported on the creator economy
- Led a remarkable growth on social media with 7960% increase in Reach and 7692% in engagement
- Recorded a substantial 184% growth in clicks and 603% growth in reach during my tenure
- Refined my leadership skills, by prioritizing the team’s learning and development goals

- Developed and launched India's biggest career growth program for creators, Social Nation Residency
- Delivered a 7-day educational curriculum for 20 emerging creators, with the support of 40 mentors from social media platforms, brands, and experienced content creators
- Created a unique offering of one-on-one mentorship from executives from Meta, Google, Snapchat, and Spotify, setting an unparalleled standard in the educational landscape for content creators
- Established reliable organizational skills to lead large-scale events and programs
- Guided a team of 15 members from various departments during the event
- Gained expertise in budgeting and digital marketing

- Launched India's 1st residential cohort-based program for creators, TagMango Residency Programme
- Managed end-to-end operations for the program, by individually leading comprehensive agenda curation, session planning, and experience delivery
- Collaborated with content creators, Web 3 innovators, angel investors, and start-up founders
- Strategically recruited more than 60 paying participants for the TagMango Residency Programme
- Hosted exclusive Start-up and Web 3 meet-ups, demonstrating new event management skills
- Ensured superior experience delivery through providing customized, goal-oriented experiences
- Built execution processes from scratch to create a blueprint for this format of events

- Built an annual strategy for talent onboarding for Pocket Aces’ in-house channels
- Managed a team of three members who executed the strategy
- Utilized audience data for improved decision-making on casting
- Developed long-term strategic partnerships with actors and creators for sustainable pricing
- Launched 10 actors and creators on ‘FilterCopy,’ an in-house YouTube channel with 10M subscribers
- Collaborated on building an audience sentiment tool that studies qualitative data from YouTube to drive insights for content and casting strategies
- Navigated the COVID-19 pandemic seamlessly, overseeing remote shoots at only 10% cost increase

- Developed digital content solutions for brands such as Unilever, Bacardi, Amazon, and Samsung
- Conceptualized and executed well-received brand integrations for FilterCopy (sketches) & Dice Media (web series) YouTube and Instagram channels
- Delivered seamless client experiences that exceeded the promised deliverables
- Expanded the team from 2 to 6 members by recruiting and mentoring new team members
- Collaborated with market research agencies to evaluate the impact of the content on its audience
- Contributed to building an in-house Market Research Team that led independent audience surveys
- Designed and implemented surveys and questionnaires aligned with brand objectives
- Accomplished a market-competitive survey turnaround time (TAT), collecting 1000 high-quality responses within hours and delivering end-to-end results within two weeks
- Leveraged analytical skills to give detailed and insightful analysis that yield valuable market insights
- Nominated for Executioner of the Year and won a Founder's Appreciation Award in 2019
- Recognized for quick conflict resolution, problem-solving, and project management skills

- Proposed an improved consumer engagement strategy for Colgate toothpaste
- Structured a plan to integrate gamification into the product’s packaging to further attract children
- Conducted market scans and analyzed trends and consumer preferences to identify potential concepts
- Conducted a research study with 200+ children to test potential concepts for the packaging
- Operated in a cross-functional team of brand managers, creative agencies, and product designers