- Provided diverse writing services encompassing blog posts, product descriptions, and SEO-optimized content across various niches, fueling engagement and audience growth
- Consistently delivered daily high-quality, well-researched content of 1000-1500 words, specializing in popular topics like entertainment, fashion, health, and education
- Contributed freelance copywriting expertise to renowned brands, including Select City Walk, Havells, Britwik, and Godrej Properties, enhancing brand messaging and market presence

- Collaborated closely with senior directors to strategize and execute impactful social media campaigns, contributing to a significant increase in brand engagement and online presence
- Played a pivotal role in generating innovative ideas and creative concepts, advanced a dynamic and results-driven environment for business growth
- Assisted in analyzing key performance metrics to refine social media strategies, ensuring continuous improvement and alignment with business objectives

- Assisted the Senior Creative Strategist and Social Media Executive design and implement digital media strategy
- Curated digital assets including photographs and videos for businesses like Tefal, Maharaja, GS Caltex, Twig Education, and Lilly
- Conducted market and competitor research to stay up-to-date on industry trends and to inform asset selection

- Assisted the account manager with the management of digital assets for high-profile companies such as Nykaa, Cannara Robeco, and ET Money
- Utilized Meltwater software to manage and track the performance of digital assets
- Contributed to the conception and implementation of digital initiatives, which contributed to the brand's success and online presence