Shridevi Krishnakumar on SuperStuff.ai

Shridevi Krishnakumar

Keenly curious marketer with over 6 + years of expertise in digital marketing.

💡

Creative Strategy

💬

Content Marketing

📣

Social Media Marketing

💻

Consumer Insights

💻

Social Listening

India

Home

About

Work with me

This is me!

Hi, I'm Shridevi!

Keenly curious marketer with over 6+ years of expertise in digital marketing.

Currently I'm a Senior Executive - Digital Publishing at JioCinema.

I'm passionate about refining user experiences and achieving growth through iterative testing and creative problem-solving.

Built end-to-end digital app presence for high-impact projects such as Temptation Island India, MTV Splitsvilla X5.

Assisted & thrived in developing in-app promotional strategies for shows like Bigg Boss, Bigg Boss Kannada, MTV Dark Scroll, Aashram (Tamil)

Handled the social media pages of ZEE5Tamil

Managed and optimized discovery, retention & personalization for the Youth, Music & Entertainment content in the platform.

Some of my highlights!

Big numbers at @ZEE5Tamil!

- The brand's follower base on Instagram grew from 50K to 150K.
- Increased social community of ZEE5Tamil by 3X in 1 year, in all three platforms.

Devised the digital strategy for ZEE5's entry into the Tamil market to create broader reach and exposure with projects like Whatsup Velakari and AutoShankar.

Had the max fun with this twitter ⏩

KTV, SUN TV, ZEE5 Twitter Banter, 2019

Led successful projects like Temptation Island India and MTV Splitsvilla X5, achieving high impact and viewer engagement.

Experienced in digital marketing, with a track record of optimizing content marketing strategies and achieving results.

Worked with renowned brands like MX Player and ZEE5 Tamil, delivering value and driving audience growth.

Recognized for expertise in Content Management Systems, contributing to enhanced user experiences.

Bigger Leap Post Pandemic - MX Player

Adaptive and versatile, transitioned into Product Programming Manager at MX Player with success.

Learnt to optimize content marketing through content programming for Tamil and Malayalam at MX!

Brought about playtime of 20 Mn minutes from programming (In-App) for Tamil at MX Player.

Explored the world of merchandising!
Mastered social media & in-app promotion's middle ground: Creative Topicality.

express yourself

About Me

About me:
I am Shridevi Krishnakumar, a passionate marketer with over 6+ years of experience in digital marketing. I possess expertise in creating tailored digital strategies, refining user experiences, and achieving growth through creative problem-solving. I have worked with popular companies like JioCinema, MX Player, and ZEE5 Tamil, where I managed and optimized content, developed effective strategies, and analyzed consumer trends. #DigitalMarketingExpert #CreativeProblemSolver #ResultsDriven