- Managed brand campaigns for high-profile luxury real estate accounts, successfully generating over 500+ CR revenue across two distinct phases
- Reported directly to CEO
- Executed 360-degree marketing plans, by collaborating with the internal ecosystem: Sales, Strategy, Pre-Sales, Digital & external stakeholders: media & creative agencies with 120K impressions on digital platforms - Instagram, Facebook, etc
- Strategized and implemented an omnichannel marketing campaign using ATL mediums like OOH, Print, Radio, and BTL channels like WhatsApp, Site Branding with extensive media and budget planning of 40+ lakhs
- Facilitated product training for a 20+ sales team, refining product pitches tailored to customers and channel partners, resulting in a 10% enhancement in overall satisfaction scores
- Charted the GTM strategy for luxury brands, starting from bringing relevant consumer inputs and completing the exercise with brand purpose, insights, and trade understanding to generate revenue of 280+ CR in a quarter
- Devised and executed trade promotion campaigns through strategic planning, resulting in a 35% increase in product visibility to channel partners and market share

- Enhanced clinic's brand through branding services, including crafting brand identity, refining brand image, strategic brand positioning, fostering loyalty initiatives, and implementing effective brand management strategies
- Developed and implemented a comprehensive social media strategy for Instagram, YouTube, and Facebook, achieved a follower base of 21,000+ followers
- Successfully generated & converted leads through targeted marketing efforts, resulting in increased revenue by actively engaging with customers and followers, generated 2X revenue in 2 months
- Leveraged traditional offline marketing techniques in NCR to maximize brand visibility, increase in 120% patient walk-ins

- Spearheaded product ideation, product design, packaging, brand story & communication, positioning strategies for new brand of whiskey in luxury segment
- Reported to Chief Innovation Officer of marketing
- Conducted in-depth market research for Gurgaon and Delhi market regions, 20+ market visits, presented key insights to the stakeholders
- Analysed competitive landscape; 50+ brands, 8 categories; identified opportunity for new brand positioning in luxury segment of alcobev
- Recognised among top 3 projects in the Summer Internship Program 2022, pitched in front of CXOs, presented the new product launch strategy in luxury segment
- Winner amongst tier 1 business schools teams, Campus Engagement Program, strategised to increase the campus engagement with the organisation

- Expedited project delivery by 0
- 5 months, receiving a 5+ Certificate of Excellence from senior management, recognising the achievement
- Reported to Head of Department, Body Engineering
- Coordinated with multidisciplinary teams of design, costing, procurement, manufacturing, 50+ individuals, to meet project deadlines and deliverables
- Spearheaded team of 3+ contractual employees
- Conducted design feasibility study for business case finalisation, 4 + projects for India, US, UK and Japan market
- Conducted competitive benchmark analysis, 50+ competitor vehicles, design finalisation, 8 new models for US and Japan
- Engaged in a cost-saving initiative resulting in INR 1
- 02 lakh per unit reduction, proposing innovative cabin design changes through structural adjustments and standardization
- Optimized 200+ parts design & achieved commonization of 80% parts, led to significant time and cost saving