Shyameli Devireddi on SuperStuff.ai

Curiosity drives me to learn and absorb everything around me. I thrive on brainstorming creative ideas and crafting strategies that spark digital growth

I like drawing and painting, though I'm not a professional

My Journey with Rizzle

Marketing Manager

( June 2022-June 2024)

Rizzle: Launched in 2019 as a short video app, it transformed into Rizzle AI in 2023—a SaaS platform that uses AI to create videos from text, podcasts, and maps, aimed at users with no editing skills.

I joined Rizzle in 2020 as a Community Manager and transitioned to Performance Marketing within 3 months.

For Rizzle short video app: I led performance marketing campaigns, and affiliate programs, with the primary goal of acquiring more users at a low cost, and managed social media communities on Discord and Instagram.

Key Achievements:

User Growth: 75M+ app downloads, 55M+ web users📈.

Cost Efficiency: Reduced costs⬇️ by 92% on Facebook, 88% on Google.

Playstore Rankings: Rizzle ranked #12 overall, #2 in Social on Google Play🏆.

Engagement: DAU from 20K to 150K+⬆️; retention up 150% (D1), 350% (D7), 200% (D30)💪.

For Rizzle AI (SaaS): I led digital campaigns, built the marketing website with SEO, created content and video assets, conducted competitor and data analysis, and grew user base.

Website Optimization: Increased traffic from 500 to 30K+ daily active users (5900%) and improved SEO (DA Rating: 35.71%)⬆️.

User Base Growth: Expanded user base from 500 to 45K+ in 3 months, improving retention📈.

Marketing Strategies: Boosted traffic by 15-25% MoM with different traffic sources (direct, newsletters, PPC)⧡.

Email Campaigns: Achieved 45% open rate and 80% response rate for US audience📧.

My journey with Bytedance

Content Operations Specialist
(Feb 2019-Feb 2020)

At ByteDance, I led community growth and content moderation for Helo and TikTok apps, driving creator onboarding, boosting engagement, overseeing events and campaigns to boost user interaction and platform growth.

Key Achievements:

Creator Onboarding: Onboarded 10K+ creators through traditional outreach for Helo app👥.

Traffic Increase: Boosted traffic for Helo App community pages by 30% by organizing weekly campaigns📈.

Collaborations: Partnered with movie production houses and IPL franchises which led to the virality🤝.

Beyond Work

I enjoy traveling 🚘, exploring food😋, painting 🎨 and connecting with nature🌴. Recently, I have developed an interest in reading as well📖.

I enjoy painting sunrises and sunsets.

❤️ Bagels

My dream ❤️