Shyameli Devireddi on SuperStuff.ai

Shyameli Devireddi

Performance Marketing Manager | Community Manager | Digital Marketing Expert | Ex-Bytedance | Ex-Rizzle

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Digital Marketer

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community manager

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Content Strategy

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Data Analysis

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This is me!

Hi there! I'm Shyameli!

A digital marketer who loves discovering new trends and technologies

Curiosity drives me to learn and absorb everything around me. I thrive on brainstorming creative ideas and crafting strategies that spark digital growth

I like drawing and painting, though I'm not a professional

My Journey with Rizzle

Marketing Manager

( June 2022-June 2024)

Rizzle: Launched in 2019 as a short video app, it transformed into Rizzle AI in 2023—a SaaS platform that uses AI to create videos from text, podcasts, and maps, aimed at users with no editing skills.

I joined Rizzle in 2020 as a Community Manager and transitioned to Performance Marketing within 3 months.

For Rizzle short video app: I led performance marketing campaigns, and affiliate programs, with the primary goal of acquiring more users at a low cost, and managed social media communities on Discord and Instagram.

Key Achievements:

User Growth: 75M+ app downloads, 55M+ web users📈.

Cost Efficiency: Reduced costs⬇️ by 92% on Facebook, 88% on Google.

Playstore Rankings: Rizzle ranked #12 overall, #2 in Social on Google Play🏆.

Engagement: DAU from 20K to 150K+⬆️; retention up 150% (D1), 350% (D7), 200% (D30)💪.

For Rizzle AI (SaaS): I led digital campaigns, built the marketing website with SEO, created content and video assets, conducted competitor and data analysis, and grew user base.

Website Optimization: Increased traffic from 500 to 30K+ daily active users (5900%) and improved SEO (DA Rating: 35.71%)⬆️.

User Base Growth: Expanded user base from 500 to 45K+ in 3 months, improving retention📈.

Marketing Strategies: Boosted traffic by 15-25% MoM with different traffic sources (direct, newsletters, PPC)⧡.

Email Campaigns: Achieved 45% open rate and 80% response rate for US audience📧.

My journey with Bytedance

Content Operations Specialist
(Feb 2019-Feb 2020)

At ByteDance, I led community growth and content moderation for Helo and TikTok apps, driving creator onboarding, boosting engagement, overseeing events and campaigns to boost user interaction and platform growth.

Key Achievements:

Creator Onboarding: Onboarded 10K+ creators through traditional outreach for Helo app👥.

Traffic Increase: Boosted traffic for Helo App community pages by 30% by organizing weekly campaigns📈.

Collaborations: Partnered with movie production houses and IPL franchises which led to the virality🤝.

Beyond Work

I enjoy traveling 🚘, exploring food😋, painting 🎨 and connecting with nature🌴. Recently, I have developed an interest in reading as well📖.

I enjoy painting sunrises and sunsets.

❤️ Bagels

My dream ❤️

About Me

Experienced digital marketer with 4+ years in the industry, specializing in high-performance campaigns for short video apps and AI products. Worked with popular companies like Rizzle and Bytedance, driving user growth, engagement, and platform success. Skilled in paid social media, data analysis, SEO, and project management. Excited about leveraging AI for innovative marketing strategies. #DigitalMarketer #AI #MarketingSuccess