SIDDHARTH PANDEY
I am a professional with 8 years of experience in the Ad-Tech industry. I have worked with Publicis Group and Dentsu, managing clients such as P&G, Spotify, Panasonic, and Aveda.
I have 8 years of experience in the Ad-Tech industry, specializing in scalable customer engagement and driving revenue growth. I have worked with renowned brands like P&G, Spotify, Abbott, and Citroen. My skills include digital planning and execution, campaign management, data-driven analysis, and building strategic relationships. #AdTechExpert #RevenueGrowth #StrategicPartnerships
Group Head, Publicis Group
January 2022 - Present
Gurgaon, India
- Understand business drivers, identify growth opportunities and craft GTM strategies with clients to drive incremental ad revenue growth, resulting in revenue uplift
- Responsible for overseeing day to day campaign execution and optimization for Display and video campaigns
- Develop technical competency across a breadth of solution areas provide customer guidance, linking client business objectives with solutions offering
- Analyze customer data to spot trends, usage pattern, data-driven valuable insights, opportunities and align action plans to boost customer satisfaction and retention
- Drive & monitor product/feature adoption among customers through focused educational training and sharing product updates
- Collaborate with cross-functional teams like Product, Business, finance, Operations and engineering etc to enable customer growth and contribute to overall team success
- Responsible for overseeing day to day campaign execution and optimization for Display and video campaigns
- Develop technical competency across a breadth of solution areas provide customer guidance, linking client business objectives with solutions offering
- Analyze customer data to spot trends, usage pattern, data-driven valuable insights, opportunities and align action plans to boost customer satisfaction and retention
- Drive & monitor product/feature adoption among customers through focused educational training and sharing product updates
- Collaborate with cross-functional teams like Product, Business, finance, Operations and engineering etc to enable customer growth and contribute to overall team success
Senior Associate (Programmatic), Dentsu (Merkle Sokrati)
January 2021 - January 2022
- Planning & managing programmatic media plans along with timely execution of campaigns to meet client’s KPIs across formats (including YouTube)
- Manage the end-to-end process from set up, tagging and optimization to ensure report metrics are fully captured
- Working on platforms like DV360 and TTD DSPs, IAS etc
- Oversee day-to-day monitoring and optimization of campaigns
- Analyze campaign performance and share business insights to clients
- Bring a deep understanding of the technical solutions, offering of media buying platforms, Brand safety solutions etc
- Working with different stakeholders to ensure smooth and timely execution of campaign deliverables
- Manage the end-to-end process from set up, tagging and optimization to ensure report metrics are fully captured
- Working on platforms like DV360 and TTD DSPs, IAS etc
- Oversee day-to-day monitoring and optimization of campaigns
- Analyze campaign performance and share business insights to clients
- Bring a deep understanding of the technical solutions, offering of media buying platforms, Brand safety solutions etc
- Working with different stakeholders to ensure smooth and timely execution of campaign deliverables
Account Manager, Mediamint
January 2019 - January 2021
- Monitor campaign pacing and performance daily to ensure proper delivery of campaigns
- Analyzing and providing insights on campaigns performance and developing best practices
- Working with various reporting and data insight platforms : Dataroma, Tableu, Google Studio
- Analyzing and providing insights on campaigns performance and developing best practices
- Working with various reporting and data insight platforms : Dataroma, Tableu, Google Studio
Media & Assets Manager, Tech Mahindra
January 2017 - January 2019
- Coordinate and monitor Cambridge University Press project timelines and ensure deadlines are met for the projects
- Support the global team by assisting the administrative aspects of projects such as Due Diligence checks, tracking contracts and Statements of Work
- Support the global team by assisting the administrative aspects of projects such as Due Diligence checks, tracking contracts and Statements of Work
Project Coordinator, Omics International
January 2016 - January 2017
- Perform market research on the ongoing trends and share analysis on various market/areas
- Handling marketing and promotional activities on social media and other platforms across creative formats - Video & Display
- Handling marketing and promotional activities on social media and other platforms across creative formats - Video & Display
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Education
Bachelor of Technology
2011 - 2015
Haldia Institute of technology, WB
