Snehitha Avirneni
Associate Marketing Director | User Acquisition, Retention & Revenue | Consumer Internet
💻
Product Development📲
Digital Marketing🎯
Growth Marketer💡
Business Strategy🤝
Team Management
Bengaluru, India
I am a marketing professional with 10 years of experience in Email Marketing, SMS Marketing, Social Media Ads, Content Marketing, PPC, Programmatic, Product Marketing, and marketing Analytics. I have worked with companies like Games24x7 and BYJU'S FutureSchool.
Associate Marketing Director, Games24x7
April 2023 - Present
Bengaluru, Karnataka, India
- - Responsible for digital marketing strategy and execution while managing an annual marketing budget worth USD 100 Mn - Own the P&L for marketing and strategize budget allocation across digital marketing channels to optimize ROI
- - Experience managing programmatic, affiliate and biddable platforms - Google, Facebook, TikTok, DV360, Taboola etc
- - Experience managing programmatic, affiliate and biddable platforms - Google, Facebook, TikTok, DV360, Taboola etc
Senior Manager, User Activation & Retention, Games24x7
September 2021 - April 2023
Bengaluru
Digital Marketing Director, BYJU'S FutureSchool
August 2021 - September 2021
August 2021 - September 2021
Senior Manager, User Acquisition, Games24x7
April 2020 - August 2021
Mumbai
Manager, Digital Marketing, Games24x7
October 2018 - March 2020
Mumbai, Maharashtra, India
Founder/Marketer/Blogger, GeekChats
May 2016 - October 2018
May 2016 - October 2018
Head, User Growth & Revenue, Mylaw Learning Resources Private Limited
January 2017 - September 2018
New Delhi Area, India
- At myLaw, I am responsible for leading all the digital marketing initiatives
Marketing Manager, Marketing and Revenue, LimeTray
April 2015 - June 2016
Pune Area, India
Entrepreneur In Residence, Make A Difference Lead The Difference, start-up launch pad by HCL Technologies
July 2013 - June 2014
New Delhi Area, India
- Responsible for running the pilot and testing the business feasibility of the idea
Web Application Developer, Tata Consultancy Services
December 2011 - April 2012
Hyderabad
- Developed a basic web application using Java, HTML, CSS, Javascript and SQL as part of project during the training period
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Education
Enterprise Leadership Programme
2020 - 2021
Unknown
Unknown
Digital Marketing Specialist Masters Program
2018 - 2019
Unknown
Marketing
Post Graduate Diploma in Management (PGDM)
2012 - 2014
Unknown
Marketing
Bachelor of Technology (B.Tech.)
2007 - 2011
Unknown
Electronics and Communications Engineering
Maths, Physics & Chemistry
2005 - 2007
Unknown
Unknown
