Somit Basak
Fractional CMO I Go-to-Market I Startup Advisor I Growth I E-commerce I Data Solutions I Retail Media I Data Driven Marketing I Digital Marketing I Partnerships II SPJIMR II IIT Roorkee
💡
Branding Strategy🤝
Angel Investor📲
Digital Marketing🎯
Growth Hacker🛒
Ecommerce Growth
Mumbai, India
Experienced fractional CMO with a background in brand marketing, angel investing, and first-party data. Worked with renowned companies like Aintu, Inc. and Capital Foods.
Skilled in driving growth through digital marketing, data solutions, and partnerships. Passionate about leveraging data-driven insights to improve business efficiency and achieve results.
Skilled in driving growth through digital marketing, data solutions, and partnerships. Passionate about leveraging data-driven insights to improve business efficiency and achieve results.
CEO, The X Fractor
August 2024 - Present
India, Singapore, United Arab Emirates
Fractional CMO I Digital Growth Consultant, Freelance
September 2023 - Present
India
- Brand Building, Go-to-Market, Demand Generation, Marketplace management, E-Commerce, Digital Marketing
Advisor - Growth, Aintu, Inc.
January 2022 - Present
Mumbai, Maharashtra, India
Head of Ecommerce & Digital Marketing, Capital Foods Private Limited
April 2022 - July 2023
Mumbai, Maharashtra, India
- E-commerce growth and management for B2C and B2B marketplaces
- Performance Marketing for Quick Commerce and Planned Commerce marketplaces
- Off – App marketing innovations to drive effeciencies and effectiveness in Geo-targeted growth from e-commerce marketplaces
- Brand Building for brands Ching's Secret and Smith & Jones across channels of YouTube, social media, SEO, and Smart activations
- Stakeholder and Investor management
- Performance Marketing for Quick Commerce and Planned Commerce marketplaces
- Off – App marketing innovations to drive effeciencies and effectiveness in Geo-targeted growth from e-commerce marketplaces
- Brand Building for brands Ching's Secret and Smith & Jones across channels of YouTube, social media, SEO, and Smart activations
- Stakeholder and Investor management
Digital Marketing Director - India and Middle East, ART Fertility Clinics
January 2022 - April 2022
Gurugram, Haryana, India
- Brand building - identifying brand strengths, patient segmentation, and key differentiated messaging to elevate the brand positioning and strengthen mental availability
- Facilitate Best-in-Class Customer Experience with optimum utilization of CRM solution – Salesforce
- Performance Marketing - was responsible for Revenue Growth from prospects coming directly from value added digital engagements
- Facilitate Best-in-Class Customer Experience with optimum utilization of CRM solution – Salesforce
- Performance Marketing - was responsible for Revenue Growth from prospects coming directly from value added digital engagements
Director, Aintu, Inc.
January 2020 - December 2021
Mumbai, Maharashtra
General Manager, Aintu, Inc.
February 2017 - December 2019
Mumbai Area, India
General Manager - Digital Marketing |Partnerships & Merchant Activations, Oxigen Wallet
October 2015 - January 2017
Gurgaon, India
Business Director - Digital & Mobility Services, OMD India - Omnicom Media Group
July 2013 - September 2015
Media Director- Digital and Mobility Services, OMD India - Omnicom Media Group
April 2012 - June 2013
Group Head - Digital & Mobility Services, OMD India - Omnicom Media Group
April 2011 - March 2012
Media Supervisor- Digital and Mobility Services, OMD India - Omnicom Media Group
May 2010 - March 2011
Associate Manager, Kale Consultants
April 2009 - April 2010
MBA intern at Neo@Ogilvy(Digital Marketing), Ogilvy & Mather
September 2008 - November 2008
- Strategy formulation for the digital marketing space
Assistant Manager Operations, Dabur India Limited
June 2002 - February 2004
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Education
MBA, Marketing & Systems
2007 - 2009
Masters in Information Technology, Information Management
2007 - 2008
Virginia Tech - Pamplin College of Business
B. Tech, Chemical Engineer
1998 - 2002
