Sony Mathews
As a global marketer with over decade of professional experience, I have consistently demonstrated agility and openness in adapting to challenging business roles and responsibilities, delivering exceptional results.
💻
consumer marketing✨
Brand Management📲
Digital Marketing
Mumbai, India
Passionate marketer with 9+ years of dynamic experience in FMCG. I have worked with popular brands like Dove, Surf Excel, and Aditya Birla Retail. Skilled in brand development, P&L management, team management, and consumer research. Excited to take on new challenges and contribute to the success of your company. #ExperiencedMarketer #BrandBuildingExpert #ResultsDriven
Global Assistant Brand Manager, Unilever
April 2022 - Present
- Forefront the biggest relaunch (MS-20%) in the category across BSPAN countries in SE Asia
- Created multiple-media ad campaigns with impactful 90%+ preview scores fueling Brand Power
- Successfully designed brand-fit premium launches in tune with the growth ambitious with digital & P&L Management
- Created multiple-media ad campaigns with impactful 90%+ preview scores fueling Brand Power
- Successfully designed brand-fit premium launches in tune with the growth ambitious with digital & P&L Management
Senior Brand Executive, Unilever
February 2020 - March 2022
- Planned, executed & achieved the annual Integrated Operating Plan contributing 25% delta GM with 6% vol reduction
- Managed portfolio pricing & volume networks by collaborating with cross-functions members
- Launched future-fit ancillary -Surf 3-1 SmartShots & Drum Descaler to halo brand superiority
- Managed portfolio pricing & volume networks by collaborating with cross-functions members
- Launched future-fit ancillary -Surf 3-1 SmartShots & Drum Descaler to halo brand superiority
Brand Executive, Unilever
July 2017 - January 2020
- Planned & deployed the last mile media annual budget with OTIF philosophy worth 120cr across 20+ Unilever brands
- Delivered incremental reach in the darkest media geographies of the country at the lowest cost through sharp planning principles
- Doubled(2X) the program size with 90%+ OTIF score by demonstrating strong stakeholder management & implementing system capabilities & resources
- Delivered incremental reach in the darkest media geographies of the country at the lowest cost through sharp planning principles
- Doubled(2X) the program size with 90%+ OTIF score by demonstrating strong stakeholder management & implementing system capabilities & resources
Assistant Category Buyer, BUYING & M ERCHANDISING | ADITYA BIRLA RETAIL LIMITED
January 2016 - July 2017
- Spearheaded the category reset for 500+ modern stores nationwide
- Centrally managed the return of Nestle's Instant noodle Maggi post the ’16 fiasco with strong growth
- Developed national/regional category strategies driving differentiation in tune with financial targets
- Centrally managed the return of Nestle's Instant noodle Maggi post the ’16 fiasco with strong growth
- Developed national/regional category strategies driving differentiation in tune with financial targets
Management Trainee, D AIRY| PARAG M ILK FOODS PRIVATE LIMITED
March 2015 - January 2016
- Reported to National Sales Head concerning to drive future core formats (premium cheese) by generating focused & demand
- Awarded Pre-Placement Offer after a successful internship stint
- Awarded Pre-Placement Offer after a successful internship stint
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Education
PostGraduate Diploma in Management Studies
2021 - 2022
NMIMS
Graduate Degree in Biotechnology
2009 - 2012
University of Mumbai
