Soumya Jit Pal
I am a marketing professional with 9 years of experience | Ex udaan, Zomato
📣
Marketing✨
Google Analytics Specialist🧲
Google Ads💡
Content Strategy💬
Content Marketing
Bangalore, India
Experienced marketer with 9 years of diverse industry expertise including e-commerce, medical technology, sports management, and food technology. I have worked with renowned companies like Dozee, udaan.com, and Zomato. Skilled in digital marketing, branding, event curation, and marketing analytics. Excited to take on new challenges and contribute to a company's success. #ExperiencedMarketer #DigitalMarketingExpert #ResultsDriven
Marketing Manager, Dozee (Turtle Shell Technologies Pvt. Ltd.)
February 2024 - July 2024
Pan India
- Leading the overall Marketing Strategy to drive Integrated Marketing Communications across ATL, BTL and Digital Channels
- Intervention within the sales funnel via marketing activations - online and offline - to increase lead generation and engagement within the B2B ecosystem
- Allocating marketing budgets into strategic channels efficiently to increase ROI
- Intervention within the sales funnel via marketing activations - online and offline - to increase lead generation and engagement within the B2B ecosystem
- Allocating marketing budgets into strategic channels efficiently to increase ROI
Digital Marketing & Brand, udaan.com (Hiveloop Technology Pvt. Ltd.)
January 2020 - February 2024
Pan India
- Autonomously own the digital media strategy and execution for business functions across all channels: In-App, Push, SMS, Voice, Paid Media (Facebook, Google, etc)
- Build and evaluate statistical models to better segment audience relevant to business objectives
- Analyze impact on Consumer LTV as a result of each campaign
- Collaborating with Analysts to allocate budgets, review campaign performance, funnel relevant target audiences and create quarterly reports for the leadership
- Spearhead end to end event (On Ground and Virtual) curation and execution across multiple business units pan India
- Events include - Trade meets, Road Shows, Conferences, Launches, Virtual Pitch
- Strategize and curation of all collaborative sponsorships for external brand building
- Curate and coordinate with Creative and Brand agencies to execute ATL activities such as Out of Home, Radio, TV and Print Ads
- Build and evaluate statistical models to better segment audience relevant to business objectives
- Analyze impact on Consumer LTV as a result of each campaign
- Collaborating with Analysts to allocate budgets, review campaign performance, funnel relevant target audiences and create quarterly reports for the leadership
- Spearhead end to end event (On Ground and Virtual) curation and execution across multiple business units pan India
- Events include - Trade meets, Road Shows, Conferences, Launches, Virtual Pitch
- Strategize and curation of all collaborative sponsorships for external brand building
- Curate and coordinate with Creative and Brand agencies to execute ATL activities such as Out of Home, Radio, TV and Print Ads
Ad Sales Manager, Zomato Media Private Limited
July 2019 - October 2019
- Driving advertisement sales initiatives for the dine-in business department
- Helping clients build their brand on Zomato and monitor growth in the market
- Helping clients build their brand on Zomato and monitor growth in the market
Founder & Director - Public Relations, Tuned Vision Films
March 2015 - June 2019
- Provided services and catered to business goals of partners in the field of Brand, Social Media Marketing, Event Management and Short Film Production
- Built capabilities and teams from ground up as an entrepreneur to sustain operations of the firm while getting hands dirty in the initial stages
- Handled clients such as Viacom 18, Yamaha, JSW Sports, Koovs
- com, Harman, Percept to name a few to run youth programs, events and brand activation initiatives
- Handled training of school and college students pan India in the areas of Public Speaking, Personality Development and Team Building
- Built strategic partnerships with brands to drive sponsorships for various music and movie festivals, therefore extending the privileges in hosting the complete event
- Curated the volunteer initiative program of Bengaluru FC (a part of the Indian Super League) to structure and built processes of a systematic value based program
- Built capabilities and teams from ground up as an entrepreneur to sustain operations of the firm while getting hands dirty in the initial stages
- Handled clients such as Viacom 18, Yamaha, JSW Sports, Koovs
- com, Harman, Percept to name a few to run youth programs, events and brand activation initiatives
- Handled training of school and college students pan India in the areas of Public Speaking, Personality Development and Team Building
- Built strategic partnerships with brands to drive sponsorships for various music and movie festivals, therefore extending the privileges in hosting the complete event
- Curated the volunteer initiative program of Bengaluru FC (a part of the Indian Super League) to structure and built processes of a systematic value based program
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Education
DIGITAL MARKETING & COMMUNICATION
2022 - 2023
MICA, Ahmedabad
ENTREPRENEURSHIP CERTIFICATION PROGRAM
2018 - 2019
Center for Management Studies, Jain (Deemed to be University), Bangalore
BACHELOR OF BUSINESS ADMINISTRATION
2016 - 2019
Center for Management Studies, Jain (Deemed to be University), Bangalore
SENIOR SECONDARY SCHOOL
2014
DAV Boys Senior Secondary School, Gopalapuram, Chennai
