Srijith N Nambiar
Experienced Creative professional with a demonstrated history of working across categories and media.
💬
Content Marketing💡
Creative Strategy✍️
Copywriting📣
Social Media Marketing🤳
Content Creation💡
Content Strategy✨
Brand Management
Bangalore, India
About me:
I am a seasoned marketer with over 15 years of experience in crafting effective and creative communication for various industries including automotives, FMCG, BFSI, insurance, realty, cosmetics, consumer durables, pharmaceuticals, retail stores, and more. I have worked with international brands like Renault, Emirates, Cadbury Oreo, Chevrolet, and Lotte, as well as national brands like Rapido, ITC Stationery, Mahindra Motors, and GRT Hotels. I excel at leading content teams, strategizing across touchpoints, collaborating with cross-functional teams, and maintaining brand consistency. #ExperiencedMarketer #CreativeCommunication #BrandExpert
Sr. Content Manager, Rapido
September 2021 - Present
- Heading a team of content writers to create content on a regular basis
- Creating a monthly calendar of deliverables and strategizing across touchpoints
- Collaborating with other marketing teams to constantly understand business requirements and deliver on them
- Getting constant feedback on performance from other marketing teams and using those learnings to enhance performance
- Working in tandem with the Brand team to create the tone of voice and ensuring it across touchpoints
- Liaising with agencies for ATL creatives, translations, production, and influencer activities
- Overseeing all content for quality check and to raise the level of creativity
- Creating a monthly calendar of deliverables and strategizing across touchpoints
- Collaborating with other marketing teams to constantly understand business requirements and deliver on them
- Getting constant feedback on performance from other marketing teams and using those learnings to enhance performance
- Working in tandem with the Brand team to create the tone of voice and ensuring it across touchpoints
- Liaising with agencies for ATL creatives, translations, production, and influencer activities
- Overseeing all content for quality check and to raise the level of creativity
Copy Group Head, L&K Saatchi & Saatchi
July 2016 - September 2021
Copy Group Head, FCB Interface Communications
July 2015 - July 2016
Copy Supervisor, JWT
April 2013 - May 2015
Copy Supervisor, Commonwealth Advertising
October 2012 - April 2013
Copy Supervisor, Scarecrow Communications
February 2011 - October 2012
Copywriter, Ignite Mudra
May 2010 - January 2011
Creative Associate, Rediffusion Y&R
January 2009 - November 2009
Copywriter, Moulis Advertising
January 2008 - January 2009
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Education
Certification in The Fundamentals of Digital Marketing
Google Digital Unlocked
Certified Training in Digital Marketing
2017
Indian Institute of Digital Education
Post Graduate Program in Advertising & Communication Management
2006 - 2008
International School of Business and Media
