- Collaborated with cross-functional teams to define and evolve brand identity, ensuring it aligned with the brand values and resonated with the target audience
- Created multi-channel content strategy including own platforms, social, performance and CRM campaigns
- Ensured content reflected brand voice and messaging
- Developed and executed the annual marketing roadmap to drive brand awareness
- Launched a pan India integrated campaign with 3 reputed brand ambassadors which secured an award for best use of media from BW Marketing Excel Awards 2023
- Liaised with a wide-range of external brand partners in creating & deploying cross-platform marketing campaigns
- Collaborated with merchandising team to identify areas of opportunity for partner brands with the aim of generating higher business impact
- Developed workflows for priorities, scheduling and execution of multiple projects

- Helmed the commercials of a cluster of marquee clients such as Facebook India, Swiggy, Dark Fantasy, Airtel, Twitter Marketing India and MPL
- Formed strategic collaborations to drive AOPs
- Solely managed retainers of over 10 Cr annually
- Led a team of 10 to implement effective workflow and healthy productivity
- Instilled a culture of strong ownership and recognition
- Built and scaled campaigns with diverse objectives across categories
- This includes brand positioning, platform strategy, SoV optimization, influencer partnerships, and community building

- Helmed the commercials of a cluster of marquee clients such as Facebook India, Swiggy, Dark Fantasy, Airtel, Twitter Marketing India and MPL
- Formed strategic collaborations to drive AOPs
- Solely managed retainers of over 10 Cr annually
- Led a team of 10 to implement effective workflow and healthy productivity
- Instilled a culture of strong ownership and recognition
- Built and scaled campaigns with diverse objectives across categories
- This includes brand positioning, platform strategy, SoV optimization, influencer partnerships, and community building

- Calibrated strategies for clients such as PUMA India, Yoga Bar, Bewakoof
- com, and Freakins
- This involved choosing the right product mix, creating the storefront, review and sentiment analysis, competition mapping, and black box optimization
- Created SEO optimized content that improved product discoverability, strengthened brand messaging, and boosted conversion rates

- Implemented Hungama Live N Loud (nation-wide contests for Hungama users) to drive acquisition efforts with an overall reach of 25M+ users
- Launched the brand campaign for Hungama Play and promotional campaigns for Hungama Originals
- Scaled branded content IPs such as Hungama Spotlight and Hungama Music Room via influencer collaborations
- Explored content marketing opportunities with both established and emerging artists for the launch of exclusive content across all Hungama platforms

- Developed and managed over 15 integrated campaigns for Amazon across master brand, sales, exclusives, fashion, and sellers