- Initiated & set up Performance Marketing Ads (Google & Meta) for JioMart 3P Strategising ad campaign inputs Driving user acquisition & conversions campaigns on Meta (FB) & Google Coordinating & overlooking adoption of new products & tech implementation for ad campaigns Set up third party seller-onboarding website & lifecycle management for JioMart Onsite merchandising for FMCG, General Merchandise, Electronics and Fashion Category

- Spear-headed brand repositioning project- ideation, management & execution of positioning relaunch Collaboration with cross-functional teams & consumer data analysis for a 360-degree brand repositioning Project management for new launches & special events: social media, content, website, influencers planning Experience in Ad creations & Photoshoots for focus categories with external ad and production agencies Scaled up influencer marketing from monthly 2 campaigns to 10 campaigns in 3 months; process and target setting for IG and YT on the basis of monthly metrics and progress; planning and budgeting SPOC for brand & agency collaborations for Public Relations, ad agencies & production agencies
- Experience in planning & execution for GWP offers on website; vendor management and coordination

- Supporting inside Sales & Business Development activities by mapping lead generation for the business
- Conducting Primary and Secondary Industry Research across sectors Managing Multiple Internal & External Stakeholders and CXO level executives on client’s side End-to-end Candidate Relationship Management - initial candidate interaction, screening & interviews

- PPO Holder; Reported directly to the CEO; Successfully increased the flagship store sales by 9
- 8% Worked closely with the merchandising team and communications team to increase store sales of top performing stores by assortment and inventory rationalization, basis catchment and competition analysis
- Developed strategies to be broad based across stores falling in similar categories
- The project comprised of the following responsibilities: - Inventory planning in flagship stores - Introduction of new and effective store creatives - Identifying and removing the product gaps through customer walkout reviews - Competition analysis - ATV, NPS, footfall and returns analysis - Managing the planogram - Vendor management