Driving the next level of personalization with Active Intelligence

Powerful new technologies, more informative data, and analytics solutions are combining to give companies the tools they need to deliver more personal, accurate and human experiences across the sales journey. From moment-to-moment and channel-to-channel, businesses can now leverage real-time data to better understand what customers actually want. Importantly, customer journeys no longer have to start and end at a brand’s front door.

Here's how companies can unlock their own Active Intelligence.

In large part due to the pandemic, organizations over the last two years inevitably reverted to a ‘reactionary mode’. That is, they responded to situations as they arose, rather than being proactive about how they would forge their path forward. That tide seems to be turning, and we are witnessing a resurgence of confident, adaptable businesses that have clear, future-forward intentions – with the added bonus of being able to define and execute contingencies, when necessary.

One of the key reasons for this shift from reactive to proactive has been an empowered movement to leverage data – and as much relevant data as possible. At Qlik we’ve seen this at scale, with our Active Intelligence Platform helping clients create an end-to-end data pipeline that allows them to make their most of their data, and create a more personalized experience for their customers. This is even more important when you consider that almost three in four (71%) consumers are frustrated when a buying experience is impersonal.

Active Intelligence is centered on the idea that organizations can ‘close the gap’ between what’s happening right now and the information – particularly customer insights – that is available in real-time. By achieving this, businesses can create fantastic opportunities while driving informed action moment-to-moment.

The data pipeline I touched on earlier has resulted in a number of powerful business outcomes for our clients, including but not limited to:

Ultimately, through Active Intelligence we are seeing organizations drive the next level of personalization, and that means they can redefine the customer experience to match their customers’ most up-to-date wants, needs and expectations.

There are a number of additional capabilities that are supporting our clients in their personalization endeavors.

Qlik Forts is a hybrid service that securely extends the SaaS capabilities of Qlik Sense. It’s important to us that you don’t have to move your data to our cloud if you don’t want – or need – to. Qlik Forts offers scalable cloud architecture that allows you to experience the cost savings and performance benefits of SaaS no matter where your data resides – on-premises, or in a virtual private or public cloud. Importantly, Qlik Forts can be deployed anywhere in the world in order to optimize analytics performance, reduce latency and ensure your users and the most important moment-to-moment data are kept close together.

Qlik Sense Mobile for SaaS is another way that our clients are strengthening their journey to Active Intelligence. Rather than relying on passive data consumption to inform their business decision-making, with real-time insights they can take informed actions with continuous intelligence. After all, cloud-specific data pipelines are the only way you can reap real-time insights and create a more personalized experience for your customers – and both you and your team can access those insights on your mobile devices so you never miss another critical business opportunity.