Close
Comprehensive Brand Strategy & Identity Design
Price
$25,000/project
Description
🧭 Brand Strategy & Ethos:
---
---
- Brand Discovery Workshop: We begin the project with an intensive workshop involving founders and key stakeholders to align on the project objectives and assimilate the brand origin and aspirations.
- Comprehensive Market Research: This phase involves thorough market analysis and competitor evaluation to identify unique opportunities and challenges in the industry.
- Vision and Values Definition: Based on insights, we articulate the brand's vision, a clear statement of where you aspire to be in the future, and core values, the guiding principles that shape the company’s identity and strategic direction.
- USP and Brand Persona Development: We formulate a unique selling proposition and develop a brand persona to align with your target audience's needs.
- Strategic Brand Ethos Synthesis: Insights, vision, values, USP, and persona are synthesized into a cohesive brand ethos, distinguishing your brand amongst competitors and laying the foundation for a truly unique identity.
👁️🗨️ Visual Identity System:
---
---
- Conceptualization Of Creative Direction: Developing a creative direction that captures the brand's essence, through imagery, compositions, iconography, and more.
- Logo Design: Crafting a memorable logo that reflects brand's unique identity and values, including its various versions, submarks and lockups.
- Color Palette and Typography Selection: Selecting a unique set of colours and typography to define brand's distinctive visual tone.
- Graphic Elements Creation: Designing graphic elements such as icons and patterns that resonate with brand's ethos, and work in tandem with the rest of the visual identity.
- Brand Guidelines Compilation: Developing a detailed brand guidelines document for ready reference of the brand, and to ensure its consistent application across various media.
- 💼 Handover:
--- - File Preparation: Refining and preparing the final design files in all required formats, ready for immediate use.
- File Sharing: Sharing the finalized deliverables with all necessary files and documentation in an easy to use and accessible format.
Deliverables
Brand Ethos
Vision | ✔️ Articulating the Brand's aspirations for the future
Mission | ✔️ Defining the purpose and direction of the Brand
Core Values | ✔️ Establishing guiding principles for the Brand
Brand Strategy
Brand Narrative | ✔️ Crafting a compelling story for the Brand
Unique Selling Proposition | ✔️ Highlighting the Brand's distinct advantages
Brand Persona | ✔️ Developing a detailed character profile
Tone of Voice | ✔️ Setting the communication style for the Brand
User Persona | ✔️ Understanding target audience's characteristics
Brand Statement (Tagline) | ✔️ Creating a memorable and impactful tagline
Visual Identity System
Logo Design | ✔️ Main logo, versions, and submarks
Color Palette | ✔️ Brand colors with Pantone, CMYK & RGB codes
Typography | ✔️ Fonts/typefaces for a consistent identity
Visual Language | ✔️ Cohesive visual language development
Brand Guidelines | ✔️ Usage guidelines for logo, colors, typography, and elements
Collaterals
Stationery Designs | ✔️ Business cards, letterheads, envelopes
Brand Ethos
Logo Design
Brand Narrative
Branding Strategy
Graphic Design
More services
Startup Brand and Identity Design
Website Design & Development (Webflow)
Branding Add-ons
Website Add-ons