Sumit Patil
I am a strategic media professional with over 7 years of experience. I am currently working with Zee Entertainment Enterprises Limited as a Manager (Media Planning & Strategy)
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Buying
Noida, India
Experienced media professional with 7+ years in media planning and sales strategy. Worked with renowned companies like ZEE Entertainment, IPG - Initiative Media, and DDB Mudra Group. Skilled in crafting holistic media plans, maximizing revenue, and fostering strong client relationships. Proficient in strategy, revenue generation, and brand management. #MediaExpert #SalesStrategist #ClientRelations
Manager (Media Planning & Strategy), ZEE Entertainment Enterprises Limited
October 2021 - Present
Noida
- Crafting holistic mass media plans, revenue maximization, empowering sales team, managing business worth 400 crores, deep insights into genre/channel performance, flawless execution of campaigns, training sessions
Business Manager (Media Planning), IPG - Initiative Media
July 2021 - September 2021
Mumbai
- Crafting and implementing effective media strategies for renowned brands, optimized media plans, innovative concepts for brand launches, collaboration with media partners, 100% tracking & evaluation of marketing campaigns
Senior Media Executive (Media Planning & Strategy), DDB Mudra Group
January 2018 - June 2021
Mumbai
- Led strategic media planning for key accounts, successfully launched brands, designed media and brand strategies, optimized media plans, conceptualized innovative integrated media properties for clients, fostered collaboration with media partners, secured Emvies Bronze award, received appreciation emails
Management Trainee, DDB Mudra Group
May 2017 - December 2017
Mumbai
- Strategized and executed ATL and BTL activities, managed monthly media scenarios and competition tracking, optimized media plans, data-driven approaches, utilized insights from BARC, IRS, and TGI
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Education
PGDM Advertising, Marketing & PR
2016 - 2017
EMDI
BACHELOR OF MASS MEDIA
2013 - 2016
ICLESβ Motilal Jhunjhunwala College
