Taught Product Management Metrics & Execution coupled with engaging PM activities such as Product Tree, Product Box games ensuring Learning happens with Fun!

Love teaching at Mesa. Students are very sharp and keep me on my toes. Have taken 50+ hour offline sessions for 60+ students at the Mesa Campus, Bangalore.

Term 4 - Elective: Product Management Metrics & Execution
Term 5 - Core Course: Growth & Analytics

- Building an industry-first product with a lense of non-trader/non-investor which ensure safety, learning and trust of AngelOne users. 
- Leading the charter for the innovation products for Futures and Options (FnO) through experimentation, content and customer research - both primary and secondary - combined with data analytics. 

Live Products:
- Live Trading: Revolutionized the trading experience by create industry-first product by seamlessly integrating Live Streaming from AngelOne's Youtube channel into the app, empowering users to learn, interact, and execute trades in real-time, all within a single engaging platform. 
- Youtube embedded Live Trading Session with a clickable widget on app's homepage
- Picture-in-Picture (PiP) mode for users to watch Live Trading Session and execute trades simultaneously
- In-App Live Chat for users to interact, ask questions and engage with the Live Trading host

Quantifiable Growth:
- Launched content property giving ARR worth 150Cr
- Avg. in-app views on Live Trading Sessions - 200,000 
- Avg. watch-time by users: 26 mins
- Avg. comments by users: 25,000

- [Under-ideation] Introduced a risk-free trading environment within the AngelOne app, empowering users to practice trading strategies, gain confidence, and refine their skills without the need for real capital.

Business & Strategy:
- Started the new AngelOne Youtube Channel: Trading with AngelOne from scratch to scale Live Trading sessions for AngelOne.
- Hiring Finance and Trading Content Creators to create 9AM-3PM AngelTV: Continous Live Sessions to learn trading

Awards:
- Awarded Client Recognition twice as the only PM to be recognized by client, Medtronic, for outstanding effort for delivery of e-Warranty feature, and rebranding exercise, leading to phenomenal feature adoption of 21%.
- Product Superstar of the Month 3 months consecutively amongst the 600 PMs of Product Capability Group.
- Topper of the Batch, 1/300 for Publicis Sapient's marquee training program - Business Engineers Academy.

KPIs:
- Building e-commerce platform for world's largest health-tech giant, Medtronic to smoothen business, operational and marketing efficiencies.
- Shipped wholesome product based on online warranty (e-Warranty) in record time of 3-months taking away the offline funnel by 70%. 
- Tracking the enhanced current adoption of the product i. e. 21% which was initially estimated to be at 5%, considering the scale, and maintaining user flows across all states. 
- Ideated, built and executed the effort to create a langauge regulatory control product from scratch utilised to deploy 20 languages across 4 continents on client's web platform, simplying marketing team's budget and time. 
- Worked as a TPM to better the engineering platform by moving .NET legacy APIs to .NET Core, bettering the product by 3%. 
- Saved $3MM annually for the company by defining a strategy and eventually implementing the removal of disengaged integrations on the platform such as Bugsnag. 

Ancillary Efforts:
- Worked on Request for Proposal (RFP) for a central Vietnamese Bank on building fintech growth strategy for the bank and the implementation around it, leading to Publicis Sapient winning the contract for 5 years.

Product Growth
• Product lead accountable for enhanced customer retention, satisfaction, and increased conversation rates across customer-facing UC apps.
 - Led cross-functional team to launch a new product flow for Painting category & achieved highest NPS (40) for the customer journey.
 - Identified pain points and introduced strategic hacks/feature experiments, resulting in 30% reduction in customer cancellation requests.
 - Improved per lead request response from ~1.5 to ~2.8 for multiple categories through 20% growth in accurate partner acquisitions
- Awarded Urban Company Champion – going Beyond Call of Duty. Accorded to 1% of employees for exemplary performance

- Built, led, & maintained a high-impact API automation framework for app and backend APIs, ensuring a forward-thinking view of technology.
 - Scaled engineering team productivity by 3x and brought app testing time from 150 mins to 5 mins (reduced 95%).
 - Achieved minimum testing time (12 mins) for checking 1000+ APIs across the company’s engineering backend structure.
 - Reduced backend feature go-live time by 90% from 120 mins to 15 mins.
Represented engineering team as primary SPOC for all product roadmap, design strategy & feature implementation discussions

- Awarded UC Champion twice – Embodying UC Values and going Beyond Call of Duty. Accorded to 1% of employees for exemplary performance

o On-boarded over 2000+ service professionals across premium categories of UrbanClap.
o Improved per lead request response from ~1.5 to ~2.8 for multiple categories through accurate partner acquisitions.
o Increased partner signups by 20% by developing & maintaining strong relationships with the internal product team to enhance signup app flow.
o Launched multiple categories in Ahmedabad, Bangalore and scaled them to optimum level using growth hacks.

o Recruitment Committee member - streamlined & scaled company’s BD Hiring across teams. Handled BD Campus Hiring for Batch'17. 
o Bug Bash Champion - Won weekend BugBash Challenge by identifying max bugs/issues (40+) across UC platforms; offered a role in the tech team.
o Sales Challenge Winner – Lead 3 member team to 1st Position out of 15 teams with 60+(104%) professionals in 5-days and over 128% individual performance.

Promoting AskMe communities in colleges
- Conceptualizing campaign ideas for the city to particularly promote Askme App in Delhi.
- Assistance from AskMe Marketing team for such execution

Generating reviews and additional content on listings - Target based per month 
- Writing Reviews on Listings 
- Making Video Reviews 
- Identifying & sharing details for restaurants/hotels/spa/salon which is not listed on AskMe in Delhi 
- Identifying & reaching out to Bloggers (food, travel, fashion, health or lifestyle etc.) in Delhi.

Content Creation on Askme communities
- Creating quality content on all Askme communities by writing stories/articles as per the community subject & interest (Fashion, Travel, Wellness, Education etc.)

OLX Superhero Marketing Internship had been conceptualized by the team of YouthINK and Letsintern.com - which is the world's largest marketplace for internships.

Responsibilities included:
* Promoting OLX as an intern with unique weekly defined tasks of OLX Superhero Internship having outreach over almost all primary social media channels.
* Taking part in internship competitions other than the weekly defined task of internship and winning over good rewards as a prize for challenges.
* Handling professional mandate of the internship with another cluster manager while keeping a check on work of every intern and in-turn managing the cluster as a whole. 
* Preparing weekly combined reports of every intern's work while keeping a check on their participation in the overall duration of internship.

Yink is where social media meets crowdsourcing. It is a mobile platform for brands to build and engage communities. Think Facebook pages but where one can actually involve and engage one's users with tasks and rewards. 

On Yink, brands create campaigns and tasks, and users complete these tasks to earn rewards, recognition, and other prizes. Instead of paying social networks for reach, brands can use their marketing dollars to engage their fans. They can broaden their reach by tapping into their fans' social networks. 

Yink is built on the backbone of Letsintern (largest web & mobile internship & student-career platform - acquired by Aspiring Minds) & Youth: Ink (dedicated youth-marketing agency). 

Responsibilities included as Beta-Tester Intern:

- Performing log analysis and reproducing issues to accurately report android application defects to the appropriate tech team. 
- Collaborating with other Beta Testers and Project Managers to identify critical issues. 
- Participating in project meetings to review and assess product issues.

Being regular and industrious over testing the Yink android application, I ended up as Top 10 Beta Testers in a group of almost 200 students. As per my performance in the testing phase, I was even later extended into the Brand Outsourcing Team of Yink for a short period of time after the app went publicly live.

Hawa Badal Do Internship 2014 had been conceptualized by team of Letsintern.com - which is the world's largest market place for internships and Advocacy - which is the award winning word of mouth marketing and engagement company.

Responsibilities included:
* Promoting P&G - Ambi Pur as an intern with unique weekly defined tasks (9 in total) of Hawa Badal Do Internship, having outreach over almost all primary social media channels.
* Executed all tasks of internship with generating sales of more than 33k of Ambi Pur Products in the last task of internship.
* Secured Rank 2 in the cluster of more than 150 interns with comparison of scores obtained in all tasks and highlighted as one of top performers of internship.
* Earned Letter of Recommendation (LOR) from Ms. Rashi Mittal, Partner , Advocacy Asia Marketing Pvt. Ltd. for my outstanding performance over the complete duration of Hawa Badal Do Internship.

Internshala (www.internshala.com) is a platform for recruiters, employers and organization to get FREE access to the largest and best talent pool of students in India for their internship requirements. Internshala is spread across premier engineering & MBA colleges (IITs, NITs, IIMs etc.) in India.

Responsibilities included:

* Promoting Internshala brand, products & services in college campus. 

* Pioneered a presentation on Importance of Internships to 80+ students in campus with collaboration of IEEE GTBIT and Senior Manager of Internshala.

* Inculcating the internship culture and motivating students through workshops to take up internships and virtual courses while studying in college.

PepsiCo Digital Marketing Campaign for Diwali 2014 - #GharWaliDiwali had been conceptualized by team of PepsiCo, YouthINK and Letsintern.com - which is the world's largest market place for internships.

Responsibilities included:

* Promoting portfolio products online on major social media channels of PepsiCo as Social Rocket for PepsiCo Digital Marketing Campaign of Diwali 2014.

* Publicising Diwali 2014 Campaign - #GharWaliDiwali and increasing overall social media reach of the company.

* Secured a place in Top 50 Interns over 400 students for the whole PepsiCo Diwali Digital Marketing Campaign'14.

Responsibilities included as Product Intern were:

* Managing a group of 20 interns of GTBIT for the WeChat Internship Programme 2014.
* Filing and maintaining up regular reports of interns for the duration of the internship.
* Connecting with the team of WeChat India and BeAhead Pvt. Ltd. for assistance in reimbursement of rewards/certificates to interns in college premises.