Suril Shah
Co-Founder @ TruImpact | Helping D2C Brands Grow with Creative Strategy & Performance Marketing | $24M+ in Client Revenue
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Facebook Ads
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Performance Marketing
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Ecommerce Growth
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Paid Ads
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Creative Strategy
Mumbai, India

Hey there! I'm Suril Shah, a Performance Marketer with 5+ years of experience. I specialize in Facebook Ads and have generated over $26 million in revenue. Let's take your business to new heights together! #PerformanceMarketing #FacebookAdsExpert #RevenueGrowth

Marketing Ops Consultant, Larsen Digital
May 2024 - Present
- Helping streamline agency communication 
- Implement strategies to improve agency processes 
- Identify key growth levers for brands to improve MER
Co-Founder, TruImpact
May 2024 - Present
Performance Marketing Consultant, Pee Safe
October 2023 - Present
Performance Marketing Consultant, White Haathi
May 2023 - Present
Facebook Media Buyer & Performance Marketing Consultant, Freelance
February 2019 - Present
- Helping brands scale, stabilize or pivot to a different business model 
- Analyzed customer behavior to improve or optimize the AOV & LTV of the customers 
- Plan, analyze, and optimize offers, sales funnels, and overall campaign strategy 
- Launch and optimize Meta ads (Facebook and Instagram) for maximum efficiency 
- Develop and audit creative strategies to ensure alignment with brand goals
Senior Media Buyer, BeyondAds
November 2023 - April 2024
- Managed $100K+ Spends Monthly on Meta 
- Develop SOPs & frameworks to optimize and streamline agency operations and processes
- Conduct CRO Audits to enhance website performance and efficiency for various brands
- Use a blend of offer hacking and creative strategies to drive brand revenue growth
Head of Operations, Catalys
February 2022 - October 2023
- Developed SOPs to improve efficiency in across multiple factions of the business
- Explored new ways to optimize existing processes & structures
- Communicated with clients and coordinated teams daily for task completion
- Managed team tasks and client onboarding
- Managed partnerships & industry relations; partnered with 15+ apps & platforms
- Led the agency's rebranding process
- Managed the HR department(Hired 6+ Employees) for a span of 10 months
Senior Media Buyer, Catalys
November 2021 - October 2023
- Scaled brands to 7 and 8-figure revenues in 6 months
- Managed brands like Fittr, Coral Haze, Stickitup, Slursh, Shiffone, LetsKookUp and many more
- Developed tailored media plans & reports
- Led content & creative strategy across channels
- Audited 100+ ad accounts for performance optimization
- Crafted CRO reports for 40+ websites
- Managed a team of 5 Media Buyers (Meta + Google)
Facebook Ads Consultant, Search Combat Digital Marketing
June 2023 - August 2023
Australia
- SOP & Process development 
- Account performance review 
- Creative strategy & ideation
Paid Media Consultant, Cosmic Media - Meme Marketing
October 2022 - July 2023
Media Buyer, Adsiduous Media
August 2021 - October 2021
- Generate Leads for the Publishing and Advertising Partners with the help of Facebook Ads
- Work on 12+ Geos and understand the user behaviour of the Geo's
- Implement, optimize and monitor Facebook Ads
- Test Multiple Products Campaigns Through Facebook Ads for Publisher
- Track Competitorโ€˜s Facebook Ads with the help of Ad Library
Meme Marketer & Social Media Manager, FACTMALL
May 2015 - March 2020
- Managed and worked with accounts with a total of over 25 Million Followers
- Deep knowledge of Fashion, Quotes, Fact & Motivation and Meme Niche
- Affiliate marketing of digital products on various platforms
- Content creation & curation for Instagram and Facebook
- Worked with brands like Kotak Securities, Amazon India, Disney, Garyvee, Oyo, Sonyliv, Hotstar and many more for their meme marketing campaigns
Digital Marketing Consultant, Maker Mela
August 2019 - February 2020
Mumbai
- Managed Social Media Ads: Developed and maintained campaigns on Facebook, LinkedIn, Instagram, and Google Ads
- Handled Data Analytics: Utilized Facebook & Google platforms for performance tracking and analysis
- Oversaw Content Planning, Curation & Moderation: Ensured consistent, timely, and engaging messaging
- Directed Online PR: Boosted event visibility, managed Contests & Online campaigns
- Social Media Photography & Videography: Acted as the Social Media Photographer and conducted live streams during event days
- Managed Social Media: Kept audience engaged and informed across Instagram, Facebook, Twitter, and LinkedIn
Education
Bachelor of Science - BS, Computer Science
Somaiya Vidyavihar University
PG Certification in Digital Marketing and Communication, SEO, SEM, Social Media and Content Marketing, Branding, Marketing Analytics
MICA
General Management Program(GMP)
Stoa
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