Tanuj Rajvanshi
Product @ Flipkart Ads | Ex- Target, Ola, Paytm
💻
Product Management💻
Strategy💻
Data driven decision making📲
Digital Marketing⭐️
Entrepreneur
Bengaluru, India
Dynamic and results-driven product management professional with experience at Flipkart, Target, Ola, and Paytm. Skilled in ad tech, consumer products, and product leadership. Passionate about driving product innovation and business growth. #ProductManagement #Innovation #BusinessGrowth
Group Product Manager, Flipkart
June 2022 - Present
Bengaluru, Karnataka, India
- Leading the PM team for Ads Core Platforms (AI/ML driven matching, Yield Optimisation, Inventory management)
- $X billion business; YY million DAU
- Team size: 5 PMs, 40+ engineers
- $X billion business; YY million DAU
- Team size: 5 PMs, 40+ engineers
Product Management Consultant, Stanza Living
March 2022 - May 2022
Gurugram
- Worked with C-suite to define the product strategy for supply and demand growth
Lead Product Manager, Target
October 2020 - February 2022
Bengaluru, Karnataka, India
Product Lead - Pricing and Fulfillment, FREE NOW (formerly mytaxi)
August 2019 - September 2020
Hamburg, Germany
- Pricing Product portfolio included: - Dynamic & Contextual Pricing
- Surge Pricing and Surge Insights for Drivers - Demand Monetisation
- Pricing for third-party partner platforms (eg Google Maps)
- Internal tools for Pricing Management
Fulfillment Product Portfolio included:
- Demand Aggregation
- Customer-Driver Matching
- Fulfillment Experience
- Customer and Driver
- In-trip bookings
- Surge Pricing and Surge Insights for Drivers - Demand Monetisation
- Pricing for third-party partner platforms (eg Google Maps)
- Internal tools for Pricing Management
Fulfillment Product Portfolio included:
- Demand Aggregation
- Customer-Driver Matching
- Fulfillment Experience
- Customer and Driver
- In-trip bookings
Senior Manager - Payments Products, Paytm
January 2019 - July 2019
Noida, Singapore, Hangzhou
- Worked closely with AliPay team to streamline the Paytm payments product architecture
- Launched EMI transaction capability on Paytm POS machines
- Led the implementation of changes in Paytm Payment Gateway to help our large Mutual Funds merchants be compliant to the SEBI regulations
- Launched EMI transaction capability on Paytm POS machines
- Led the implementation of changes in Paytm Payment Gateway to help our large Mutual Funds merchants be compliant to the SEBI regulations
Senior Manager - Ecommerce Products, Paytm
August 2018 - January 2019
Noida Area, India
- Product Lead for Grocery and Automobiles categories of Paytm Marketplace
- Responsible for driving large cross-functional product features for the two categories impacting CX across customer journey: discovery, checkout, fulfilment, and post order
Grocery:
- Led the integration with multi-brand online/offline stores like BigBasket, Needs Supermart etc
- Launched hyper-local serviceability for locally sourced products
- CX Improvements to Grid and PDP - Removing OOS products from grid, Add to cart from grid, Variants on Grids
Automobiles:
- Launched Multiple call-to-actions on the product description page - Buy, Book, Test Drive
- Led the integration with loan providers (ICICI, Bajaj Finserv etc) to enable customers to book vehicles with loan
- Drove the implementation of cancellation workflow for merchant fulfilled large ticket size orders
- Responsible for driving large cross-functional product features for the two categories impacting CX across customer journey: discovery, checkout, fulfilment, and post order
Grocery:
- Led the integration with multi-brand online/offline stores like BigBasket, Needs Supermart etc
- Launched hyper-local serviceability for locally sourced products
- CX Improvements to Grid and PDP - Removing OOS products from grid, Add to cart from grid, Variants on Grids
Automobiles:
- Launched Multiple call-to-actions on the product description page - Buy, Book, Test Drive
- Led the integration with loan providers (ICICI, Bajaj Finserv etc) to enable customers to book vehicles with loan
- Drove the implementation of cancellation workflow for merchant fulfilled large ticket size orders
Senior Product Manager, Ola (ANI Technologies Pvt. Ltd)
April 2018 - August 2018
Bengaluru, Karnataka, India
- Led products for below charters as part of Fulfilment Experience:
- Customer-Driver Matching
- Driver Experience
- Platform Excellence
- Real-time data visibility
- Customer-Driver Matching
- Driver Experience
- Platform Excellence
- Real-time data visibility
Product Manager, Ola (ANI Technologies Pvt. Ltd)
May 2016 - March 2018
Bengaluru, Karnataka, India
- Led the development of the matching platform for Ola (US patent applied)
- Re-defined the driver partner experience by building new allotment mechanisms for our Outstation(inter-city travel), Rentals(for-hire packages), and Auto Rickshaw offerings
- Re-defined the driver partner experience by building new allotment mechanisms for our Outstation(inter-city travel), Rentals(for-hire packages), and Auto Rickshaw offerings
Co-Founder, www.hotonlinedeals.in
July 2014 - December 2016
Noida Area, India
- HotOnlineDeals.in is a deals discovery platform which aggregates the deals across all the major Indian e-commerce websites for the customers to discover all the juicy deals at one place without having to visit each website separately
Product Development:
- Designed and developed the website from scratch including assets design and placement
- Integrated notification bar, chat support, community subscription, social media widgets
Customer Research:
- Constantly solicited user feedback through incentive based surveys and user testing
- Analysed user journey to understand the ease of use for the users Growth:
- Achieved 2K daily visits within 2 months of launch using a mix of promotions, digital and social media marketing
Stakeholder management:
- Initiated and managed partnerships with affiliate networks
- Handled customer service through on-platform chat support and social media
Product Development:
- Designed and developed the website from scratch including assets design and placement
- Integrated notification bar, chat support, community subscription, social media widgets
Customer Research:
- Constantly solicited user feedback through incentive based surveys and user testing
- Analysed user journey to understand the ease of use for the users Growth:
- Achieved 2K daily visits within 2 months of launch using a mix of promotions, digital and social media marketing
Stakeholder management:
- Initiated and managed partnerships with affiliate networks
- Handled customer service through on-platform chat support and social media
Senior Software Engineer, Samsung Electronics
2012 - 2015
Noida Area, India
- Worked with cross-functional and cross-geographical teams on web application/framework development for Samsung Smart Television
- Consistently received the highest rating in all performance appraisals; awarded to top 5% employees
- Fast-tracked to mentor new recruits within 9 months compared to an average of 2 years
- Youngest out of 35 members nominated from the 1800+ employees to be a Great Work Place Agent
- Ideated a new process to reduce the upload time of applications on Samsung Smart TV
- Achieved 90% reduction in time cutting it down from 4-5 minutes to approximately 30 seconds
- Consistently received the highest rating in all performance appraisals; awarded to top 5% employees
- Fast-tracked to mentor new recruits within 9 months compared to an average of 2 years
- Youngest out of 35 members nominated from the 1800+ employees to be a Great Work Place Agent
- Ideated a new process to reduce the upload time of applications on Samsung Smart TV
- Achieved 90% reduction in time cutting it down from 4-5 minutes to approximately 30 seconds
Ambassador, Freshersworld.com
January 2011 - December 2012
Kurukshetra
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Education
Bachelor of Technology
National Institute of Technology Kurukshetra
Information Technology
Master of Business Administration (MBA)
Indian School of Business
Dual Major in Strategy and Leadership, Marketing