Tanushree Sapkota
Head of Media Excellence @ YOptima
⚙️
Account Management💡
Business Strategy📲
Digital Marketing💻
Artificial Intelligence (AI)
Bangalore, India
Experienced digital marketer with 16+ years of work in global brands like Google, Amazon, and Warner Bros. Passionate about AI and leveraging data-driven strategies to drive business growth. Specialized in branding, performance, and e-commerce. #DigitalMarketingExpert #AIEnthusiast #ExperiencedMarketer
Head of Media Excellence, YOptima
August 2024 - Present
Bengaluru, Karnataka, India
- YOptima enables accelerated business growth for leading marketers globally, via its -, -
Co-Founder, Marketing High Council
July 2024 - Present
India
- Co-Founder of the Marketing High Council - a think tank comprising of some of the brightest and experienced subject matter experts in the digital media domain
Senior Manager, Target
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Associate Director - Marketing, Vedantu
February 2022 - August 2022
Bengaluru, Karnataka, India
- Successfully launched and managed a series of virtual events and webinars, utilizing platforms to generate interest, drive attendance, and convert leads into sales
Head of Social Commerce, Vedantu
August 2021 - February 2022
Bengaluru, Karnataka, India
- Directed B2B social commerce initiatives, driving significant revenue growth and expanding Vedantu’s market share through targeted digital campaigns
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January 2021 - July 2021
Bengaluru, Karnataka, India
- Mobilized global and local cross-functional teams through data-driven insights, ensuring operational rigor and efficiency in B2B executions
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October 2018 - December 2020
- Leader for marketing initiatives for content commerce, including the Amazon Influencer Program and Amazon Spark (now Found it on Amazon)
Vice President Marketing, StalkBuyLove
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December 2014 - July 2017
- Led regional mobile marketing team for APAC, managing South Eastern markets and advising Zalora’s AU & NZ sister companies, resulting in an increase in mobile app downloads and a boost in mobile revenue
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May 2005 - October 2012
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- Directed agency-focused mobile programs, fostering agency partnerships and collaborative campaigns
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Education
Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services
2019 - 2020
Indian Institute of Management Rohtak
Bachelor of Arts - BA, English Language and Literature/Letters
2002 - 2005
St. Xavier's College
