Tanvi Mahadik
Hello there! I'm Tanvi a Communication Strategist, specialising in crafting engaging stories and implementing innovative branding strategies. My forte lies in blending creative vision with strategic direction to yield remarkable
💬
Content Marketing💡
Creative Strategy📣
Social Media Marketing🎨
Graphic Designer
Mumbai, India
Experienced marketer with a passion for driving brand strategy and social media growth. I have worked with renowned companies like Quipp, TVA.group, and Publicis Groupe, creating and executing comprehensive social media strategies. Skilled in content creation, graphic design, and analytics. #BrandStrategy #SocialMediaGrowth #DigitalMarketingExpert
Lead Brand Strategist & Account Manager - Social Media Strategy, Quipp
July 2023 - Present
Mumbai, India
- Spearheaded the creation and execution of comprehensive social media strategies
- Achieved a 40% growth in social media brand awareness for REVIV India
- Managed the entire social media launch and branding for Mezcalita Restaurant and Bandra Born Restaurant
- Led the brand strategy for Nandita Mahtani Label's 20th anniversary
- Developed and implemented effective social media strategies for Hakkasan and Yauatcha
- Oversaw the creation and curation of engaging social media content tailored to the target audience
- Developed and maintained comprehensive social media content calendars for monthly cycles
- Achieved a 40% growth in social media brand awareness for REVIV India
- Managed the entire social media launch and branding for Mezcalita Restaurant and Bandra Born Restaurant
- Led the brand strategy for Nandita Mahtani Label's 20th anniversary
- Developed and implemented effective social media strategies for Hakkasan and Yauatcha
- Oversaw the creation and curation of engaging social media content tailored to the target audience
- Developed and maintained comprehensive social media content calendars for monthly cycles
Production Designer - Consultant, SetSquare7
September 2021 - Present
Mumbai, India
- Designed the look and feel of the film and set designing for Salman Khan production films
Lead Communication - Design Strategy Specialist, TVA.group
September 2022 - June 2023
Mumbai, India
- Crafted compelling narratives and innovative branding strategies for Flipkart, Virgio, Myntra, and 99 acres
- Shaped marketing and performance content strategies
- Orchestrated successful product launches for Flipkart mobiles
- Pioneered influencer marketing campaigns
- Optimized content for visibility and SEO
- Headed all design execution
- Shaped marketing and performance content strategies
- Orchestrated successful product launches for Flipkart mobiles
- Pioneered influencer marketing campaigns
- Optimized content for visibility and SEO
- Headed all design execution
Art Director, Publicis Groupe
October 2021 - June 2022
Mumbai, India
- Directed creative vision for L'Oréal Professionnel, Matrix India, and Nihar
- Conceptualized and executed the Indian Hairdressing Awards 2022
- Designed on-platform and off-platform assets
- Brought to life the prestigious Indian Hairdressing Awards 2022, spanning across both digital and offline assets, including packaging designs
- Conceptualized and executed the Indian Hairdressing Awards 2022
- Designed on-platform and off-platform assets
- Brought to life the prestigious Indian Hairdressing Awards 2022, spanning across both digital and offline assets, including packaging designs
Design Associate, Leo Burnett India
May 2021 - October 2021
Mumbai, India
- Orchestrated compelling social media campaigns for Skechers India and Josh India
- Enhanced brand online presence and engagement
- Contributed to crafting mainline ad campaigns
- Enhanced brand online presence and engagement
- Contributed to crafting mainline ad campaigns
Brand Strategy Capstone, Lightbox Venture Capital
August 2020 - February 2021
Mumbai, India
- Fostered a culture of strategic foresight, guiding individuals and organizations to etch a compelling vision
- Conceived and crafted user-centric UI/UX designs, harmonizing aesthetic sensibilities with user experience optimization
- Conceived and crafted user-centric UI/UX designs, harmonizing aesthetic sensibilities with user experience optimization
User Experience Research Intern, Think Design
May 2020 - June 2020
Mumbai, India
- Unraveled the nuances of the evolving consumer spending landscape in the wake of the lockdown
Summer Intern, Famous Studio
May 2018 - June 2018
Juhu, Mumbai, India
- Shaped the visual narrative and ambiance for Salman Khan's production, showcasing the ability to transcend industries and harness creativity across domains
Build your resume
Education
Parsons School of Design, The New School
2017 - 2021
New York, USA
Diploma in Communication Design
ISDI Parsons, The New School
2017 - 2021
Mumbai, India
3.0/4 GPA (Major: Communication Design)
Mumbai University
2017 - 2020
Mumbai, India
Bachelor of Arts (Major: Sociology & Behavioral Studies)
DAV College of Commerce
2015 - 2017
Mumbai, India
Commerce & Business Studies
