- Content strategy and copywriting for social media, performance marketing website, as well as Marketing collaterals like brochures, emailer, standees, WhatsApp, SMS etc
- Copywriting for WhatsApp and SMS communication to drive sales with proven results, eg improved offline admissions at the success centre in Patna, increase in inbound calls etc
- Communication strategy and copywriting for branding of B2B products- InMobius, WizKlub, HyFlex 
- Developed content and copywriting for webpages like SCORE STEM Challenge, InMobius and NEET Rank Assurance Program 
- Copywriting for email marketing campaigns for the domestic and international markets (MENA region) which generated a revenue of Rs 8,00,000 
- Ideated and executed social media campaigns like NEET superstars, Infinity Learn Festival, Desh Ke Badte Kadam, Veer Shaheedon Ke Bacchon Ke Sang etc

- Executed new content marketing strategies such as demand partner acquisition and improvising existing content pipelines Implemented & optimised the internal communication campaigns that included extensive research and writing SOPs etc
- Coordinated with the teams across verticals- sales, tech, and product to ensure the content is in line with requirements Aided in content writing for the website, blog, social media, and sales & marketing collateral Liaised with social media agencies for building a brand presence on social media

- Wrote general news articles and personal finance feature stories 
- Copywriting and ideation of story ideas & scripts for video stories 
- Did Anchoring and rendered voice-overs to video stories 
- Created and optimised content for the social media handle of Money9

- Executed Pitch Marketing 30Under30, an event recognising 30 marketers under the age of 30 working in top brands in India
- Developed new ideas to support lead generation efforts for the event 
- Developed and executed social media campaign for the event 
- Assisted in the execution of paid marketing campaign on Linkedin for lead generation

- Developed ideas and concepts for clients to run across multiple formats and platforms 
- Was responsible for core research and content generation - Assisted development and execution of Network18 IPs and Conclaves like 
– Rising India Summit, Budget Verdict, GST Conclave, GNRC etc

 - Produced news packages, news wraps, feature shows for the channel 
- Assisted in the production of prime time debate show hosted by Arnab Goswami 
- Handled news rundown and production at non-linear edit bay