Tapan Soni
Product Design & Growth | Sr. Product Designer @ Salesforce
📲
UI/UX⚙️
Project Management🎨
Graphic Design💻
Web Design🤝
Team Management
Hyderabad, India
I am Tapan Soni, a Sr. Product Designer with expertise in Product Design & Growth. I have worked with Salesforce and Mobile Premier League (MPL) to shape innovative gaming experiences and empower users. My skills include User-Centered Design, Visual Design, and Design Thinking. Excited to bring creative solutions to life!
Senior Product Designer, Salesforce
January 2024 - Present
Hyderabad, Telangana, India
Sr. Product Designer - II, Mobile Premier League (MPL)
January 2021 - January 2024
Bangalore Urban, Karnataka, India
- Leading 0-1 projects aimed at shaping up innovative work streams to empower discovery, adoption and awareness of various new game experiences within the MPL ecosystem
- Collaborating closely with cross-functional teams, harnessing the power of data, research, and AI to apply user-centric design methodologies for crafting effective and immersive gaming solutions while working with the senior leadership
- Collaborating closely with cross-functional teams, harnessing the power of data, research, and AI to apply user-centric design methodologies for crafting effective and immersive gaming solutions while working with the senior leadership
Sr. Product Designer - I, Mobile Premier League (MPL)
July 2020 - December 2020
Bangalore Urban, Karnataka, India
- Designed and shipped a variety of features helping people to discover, interact and engage with Fantasy Sports on the MPL app
- Led various projects aimed at enhancing the visibility, functionality, and ease of play in the MPL gaming ecosystem
- Led various projects aimed at enhancing the visibility, functionality, and ease of play in the MPL gaming ecosystem
Product Designer - II (Growth), Bizongo
February 2019 - July 2020
Bengaluru Area, India
- Scaled and improved one of Bizongo's B2B flagship products called "ArtworkFlow", helping users to save ~50% of their Go-To-Market time and efforts to launch new products
Growth Manager - UI/UX, Dream11
December 2018 - February 2019
Mumbai Area, India
- Leveraged data analysis to identify user pain points and challenges
- Conducted A/B experiments to assess the effectiveness and value of various ideas, optimizing user experience based on data-driven insights and user feedback
- Conducted A/B experiments to assess the effectiveness and value of various ideas, optimizing user experience based on data-driven insights and user feedback
Lead UI-UX Designer, Cashless Technologies India Pvt. Ltd.
February 2018 - November 2018
Mumbai Area, India
- Owned end-to-end design processes while working in seamless collaboration with developers and product managers to produce essential design solutions
- In this capacity, I fostered close partnerships with business stakeholders, engineers, and researchers to craft innovative digital financial products that elevate user experiences
- In this capacity, I fostered close partnerships with business stakeholders, engineers, and researchers to craft innovative digital financial products that elevate user experiences
User Experience Designer, Myntra
January 2015 - January 2018
India
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Education
Bachelor of Technology - BTech, Electrical, Electronics and Communications Engineering
Jaipur Engineering College & Research Center
Master of Design (M.Des), Interaction & Communication Design
Indian Institute of Technology, Hyderabad
