Honey Bajaj
Head of Design - Accenture Global Network Song | TEDx Speaker | Futurist | MIT Alumn
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Design Thinkingđš
User Experience Design (UED)đ
User-Centered Designđ»
Product DesignđĄ
Business Strategy
Mumbai, India
Hi there! I'm Honey Bajaj, a leader in consumer experience, user research, and product design with over 17 years of global experience. I've worked with renowned organizations like Accenture, Tata Group, and Microsoft Research. With my expertise in business strategy, design thinking, and user experience, I strive to create outstanding products that make a positive impact. #DesignExcellence #UserCentricity #InnovationDriven
Head of Design - Accenture Global Network Song, Accenture
July 2024 - Present
Mumbai, Maharashtra, India
Head of Design & Digital Products, Accenture Song India, Accenture Song
April 2023 - August 2024
India
Founder & Chief Design Officer, Stealth Health-tech Startup
August 2022 - March 2023
Boston, Massachusetts, United States
Head of Design CX & Insights- Tata Digital & Tata Neu, Tata Group
November 2020 - May 2022
Fort House, Fort, Mumbai
- Design, Incubate and scale new digital platforms for the Tata group
Head of Special Projects Technology at Chairmanâs Office - Tata Trusts, Tata Trusts
October 2017 - November 2020
World Trade Center, Mumbai
- Conceptualised, built and scaled the first data driven governance platform for the Agriculture Department for Govt
- of Maharashtra
- Designed and built the first data monitoring centre for mapping infant mortality and maternal mortality across Maharashtra
- Invented and designed an AI based platform to diagnose pulmonary diseases in collaboration with MIT, Boston Supported the managing trusteeâs office in core strategy, business models, funding and portfolio reviews
- of Maharashtra
- Designed and built the first data monitoring centre for mapping infant mortality and maternal mortality across Maharashtra
- Invented and designed an AI based platform to diagnose pulmonary diseases in collaboration with MIT, Boston Supported the managing trusteeâs office in core strategy, business models, funding and portfolio reviews
Senior Researcher - MIT TATA Center Fellow, MIT TATA Center
June 2015 - September 2017
- Building low-cost diagnostic kits for Pulmonary diseases for emerging markets
- Built âSwas,â a mobile solution which clinically validated technologies to accurately diagnose the most common types of pulmonary disease
- Built âSwas,â a mobile solution which clinically validated technologies to accurately diagnose the most common types of pulmonary disease
Research Assistant, MIT Media Lab
August 2015 - July 2017
Massachusetts
- Developing a communications platform and network tools to enable people in different parts of the world to overcome the dual barriers of illiteracy and poor network connectivity Human-directed and machine-refined platform to analyse millions of observations captured on the network, unearthing connections that impact decision making
Lead Strategic Designer, BCG Digital Ventures
March 2016 - September 2016
Manhattan Beach
- BCG Digital Ventures is a corporate investment and incubation firm
- We invent, build and invest in startups with the worldâs most influential companies
- We share risk and invest alongside our corporate and startup partners via a range of collaborative options
- Founded in 2014, we have major Innovation and Investment Centers in Manhattan Beach, Berlin, London, Sydney, San Francisco and New York, as well as DV Hatches in Silicon Valley, Seattle and Mexico City, with more locations opening in the coming quarters
- We invent, build and invest in startups with the worldâs most influential companies
- We share risk and invest alongside our corporate and startup partners via a range of collaborative options
- Founded in 2014, we have major Innovation and Investment Centers in Manhattan Beach, Berlin, London, Sydney, San Francisco and New York, as well as DV Hatches in Silicon Valley, Seattle and Mexico City, with more locations opening in the coming quarters
Senior UX Designer & Behavior Architect, FinalMile Consulting
March 2015 - May 2015
- Designed and invented tools using behavioural economics and cognitive neuroscience to map human behaviour
Lead Product & User Experience Designer | Founding Team Member, Embrace Innovations
December 2009 - March 2014
- Co-inventor and Designer of the Embrace Care, a non-electric infant warmer Product Development & Design Strategy : Served as de facto âChief Designerâ to the President of Rural Products to design line of products and strategy for health care solutions
- Led and performed user research in multiple field trips to 16 states in India to meet users, doctors, and health care workers, conducting user and market research to map health care systems for the bottom of the pyramid Conceptualized and invented an extremely affordable âInfant warmerâ for use at home and at medical facilities through design, manufacturing, and up to market release Developed a deep understanding of the customer, including detailed market segmentation and purchase behavior, orchestrated product launches and go-to-market strategies, and led all corporate and product branding
- Conducted design thinking trainings and created METHISO: Onboarding innovation program Designed customer experience and the customer care system; reported to CEO
- Led and performed user research in multiple field trips to 16 states in India to meet users, doctors, and health care workers, conducting user and market research to map health care systems for the bottom of the pyramid Conceptualized and invented an extremely affordable âInfant warmerâ for use at home and at medical facilities through design, manufacturing, and up to market release Developed a deep understanding of the customer, including detailed market segmentation and purchase behavior, orchestrated product launches and go-to-market strategies, and led all corporate and product branding
- Conducted design thinking trainings and created METHISO: Onboarding innovation program Designed customer experience and the customer care system; reported to CEO
User Interface Designer, Microsoft Research india
July 2008 - January 2009
- Project titled wikiBABEL â a community collaborative framework for creating linguistic data
- Worked on evaluating the current design, storyboarding the user experiences and devising a potential user-interface and logoâs for the project
- Worked on evaluating the current design, storyboarding the user experiences and devising a potential user-interface and logoâs for the project
Designer, McCann Erickson
July 2004 - March 2006
Product Marketing Intern, HDFC Bank
April 2004 - June 2004
- Two months internship
- My primary role was to increase awareness and sell Systematic Investment Plan Products to existing customers
- My primary role was to increase awareness and sell Systematic Investment Plan Products to existing customers
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Education
Doctor of Philosophy - PhD in Design
2020 - 2024
Masters in Sustainability Studies
2015 - 2017
Masters in Engineering & Management
2015 - 2017
Graduate in Product & Interface Design
2006 - 2010
B.A (Hons), English Literature
2004 - 2007