Madhavi Katre
Program & Marketing at Amazon | Google Digipivot | McKinsey's Next Generation Women Leaders
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Generative AI
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Search Engine Marketing
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Brand Management
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Market Research
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Multi Channel Marketing
Mumbai, India

I am a consumer obsessed and data-driven marketer with experience in brand management, digital marketing, and market research. I have worked with top companies like Amazon, McKinsey's, and Google Digipivot. My skills include generative AI, customer retention, and search engine marketing. #DataDrivenMarketer #BrandManagement #DigitalMarketing

Regional Program Manager, Amazon
September 2023 - Present
Mumbai, Maharashtra, India
- Top line funnel management via digital marketing campaigns, brand awareness, PR and offline activations
Marketing Manager, Amazon Flex
June 2022 - August 2024
Bengaluru, Karnataka, India
- Performance Marketing | Growth & Expansion | Brand Marketing Management | PR | Communication & Content | Social Media
Global Lead - Customer Success Marketing, yellow.ai
August 2021 - June 2022
Mumbai, Maharashtra, India
- Responsible for creating and promoting customer stories during the lifecycle of a yellow
- ai customer
- Spearheading the advocacy program and building advocates to enable case studies, third-party reviews, testimonials and speaking opportunities at events
- A role which requires working across different internal teams such as sales, customer success, research and clients across geographies, use cases and industries
Ambassador, Product Marketing Alliance
July 2021 - June 2022
India
- Product Marketing Alliance was founded in March 2019 and has since evolved into the world’s biggest product marketing community
- Their Slack channel, events, and unrivaled content unites more than 20,000 PMMs all over the world
- Their mission is simple: to promote and elevate the role of product marketing
- Since their inception, they’ve been defining and debating the product marketing function and have published a number of industry-leading reports - like the State of Product Marketing and Product Marketing Salary Survey
- 'The community hasn’t just been an absolute wealth of knowledge and answers—it’s a place of constant inspiration
- ' The epitome of PMA, summed up to a tee by one very happy member
Brand Marketing Lead, Lodha Group
April 2020 - August 2021
Mumbai, Maharashtra, India
- Led initiatives for brand marketing, content creation, with a focus on press and media management, social and digital management, client relationships and profiling, market research, email marketing, website management, event and external agency management
Brand Manager, Lodha Group
August 2018 - March 2020
Mumbai Area, India
- Part of the core team which launched India's first luxury real estate brand, Lodha Luxury
- Led initiatives for brand marketing, content creation, with a focus on press and media management, social and digital management, client relationships and profiling, market research, email marketing, website management, event and external agency management
Senior Consultant, Great Place to Work® Institute (India)
April 2016 - July 2018
Mumbai Area, India
- Managed the business development, key account management & project delivery for clients in India, Myanmar & Sri Lanka across industries (Pharma, Chemicals, Beverages, IT etc
- )
Summer Marketing Intern, Mahindra & Mahindra
May 2015 - July 2015
Unknown
Consultant, Great Place to Work® Institute Inc.
January 2014 - July 2014
Mumbai
- Supporting Business Development and Enabling Client Delivery through analysis and client management
- Analyzing Employee Surveys and Writing Reports
- Project Managing Workshops
- Research Reports and Client Case Studies
Project Trainee, Cadbury India
April 2012 - June 2012
Unknown
- 8 weeks Project at Kraft Cadbury India
- Key Project was - 'Employee Engagement Initiatives – Looking at the Great Place to Work Survey and the Internal Survey scores
- Based on the Survey Results, I had to study the Impact Plans proposed, do a comparative analysis and recommend Best Practices that the business divisions could adopt to improve Engagement Levels
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Summer Intern, Tata Telcon
June 2008 - July 2008
Jamshedpur, Jharkhand, India
- Analyzing the Company Balance Sheets and financial statements for 2 years; Ratio Analysis
Education
ISC
Sacred Heart Convent School,Jamshedpur
Commerce/Computer Science
B.Com (Hons.)
Shri Ram College of Commerce, University of Delhi
Finance & Taxation
Master of Business Administration (M.B.A.)
Welingkar Institute of Management
Marketing
Strategy & Leadership Workshop
Indian Institute of Management, Ahmedabad
Digipivot Certification 2022
2022 - 2022
Digital marketing
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