Nitin Singh
Strategic Marketing Head @ SUSHMA Group | Specialist in SEM/SEO, Social Media, Mobile Marketing, and CRM | Driving Online Revenue Growth & P&L Ownership
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Performance Management
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Digital Marketing
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E-commerce Specialist
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SEM Expert
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SEO Expert
India

Passionate marketing professional with 16+ years of experience in driving growth and building brands. Worked with renowned companies like SUSHMA Group, Absolute Nutrition Pvt. Ltd, and Frankfinn Aviation Services Pvt. Ltd. Skilled in digital marketing, SEM/SEO, social media marketing, mobile marketing, and more. Excited to create meaningful brand strategies and achieve new successes together. #MarketingExpert #BrandBuilder #DigitalGrowth

Head of Marketing Communications, SUSHMA Group
July 2024 - Present
India
- I’ve taken on the role of Head of Marketing and Communication at Sushma Group
- In this capacity, I’ll be leading our comprehensive marketing efforts across all formats, including Print, OOH, Radio, TV, Digital, Onground Activations, Brand Communication, and PR for the entire group
Head of Marketing, Absolute Nutrition Pvt. Ltd
January 2022 - November 2024
Gurugram, Haryana, India
- Leading the Marketing Function for Absolute Nutrition
- On the path to building India's biggest Nutrition Supplement Brand
- Implementing and managing overall marketing strategy, communication, budget allocation and ROI from different marketing channels
- Managing portfolio of AbsoluteNutrition, Knockout by Absolute Nutrition, Muscle Harvest and few International Brands
GM Marketing, Frankfinn Aviation Services Pvt. Limited
November 2020 - November 2021
Gurugram, Haryana, India
- Played a pivotal role in setting the digital agenda & vision for the brand on an annual basis by placing the consumer at the heart of all things digital at Frankfinn using over 49 Centres in India and Abroad; achieved business worth 100 Cr in FY 2020-21 via a mix of performance, direct and affiliate marketing
- Implemented programs across India that resulted in positive social media consumer experience consistently; experimented, failed and innovated which got both brickbats and awards; Set social media crisis management protocols and training through Online Reputation Management tool which increased first response by the brand to almost 95% of all customer complaints
- Initiated, coordinated & maintained a customer-centric focus on digital marketing through Salesforce CRM; Hootsuite implementation, DV360 for better ROI, defined metrics & collection of data, developed processes, reporting and tracking features for better attribution of marketing activities
National Client Servicing and Media Head, DDB Mudra Group
June 2017 - October 2020
Gurgaon, Haryana
Head Of Media, DDB Mudra Group
January 2016 - June 2017
Gurgaon, India
Business Director, DDB Mudra Group
September 2014 - December 2015
Gurgaon, Haryana, India
Media Lead and North office Head, Indigo Consulting, A Leo Burnett Company
July 2012 - September 2014
New Delhi Area, India
- Lead to manage multiple business units for clients from Media, Mobile to new age web and application development
- Responsible for development & execution on new age digital media strategies for clients across the domain
Business Head North, Media2win
February 2010 - July 2012
Gurgaon, India
- Business Director for North India, responsible for account handling, development and execution of digital strategy for key clients across North India
- Always look out for New Business Development, Consulting and helping clients to deliver the best results in the digital spectrum
Senior Accounts Manager, Quasar Media, A WPP Company
February 2008 - January 2010
- Quasar media is the digital media company
- I am working as Senior Manager Business Development
- My work profile includes key account handling, new business development, strategy planning and execution
Online Sales Manager, Compare Infobase Limited
October 2003 - January 2008
- Generate sales through various revenue lines in the online business which included E Commerce, Website sales, space selling and ad sense revenue
- Preparation of the catalog for different accounts and Launch Promotional Packages for new and existing products
- Exhibitor at Conference and exhibitions, field operative for one on one presentation
- Generate sales leads, open new account, and create, build, strengthen and manage, long-term relationship with individual customers and strategic relationships and provide customer service for individual accounts
- To continuously monitor accounts, identify problem areas and take corrective action and liaise work with other teams ensuring maximum customer satisfaction & Relationship Building both internally as well as externally
Education
Management Development Course, Digital Marketing & Data Analytics
2015 - 2015
Indian Institute of Management, Bangalore
MBA, Marketing
2001 - 2003
Guru Gobind Singh Indraprastha University
Senior Secondary, Science
1993 - 1996
Army Public School
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