Praptee Sharma
Crafting Marketing Excellence at Jio | Young Lions 2024 - Gold Winner | MICA'18
💡
Content Strategy✍️
Copywriting💻
Brand Marketing🎯
Growth Marketer💬
Content Marketing
Bengaluru, India
I am a Strategic Marketing and Communications graduate from MICA with a passion for brands and a knack for storytelling. With experience as a Product Marketing Manager at Jio, Brand Manager at Razorpay, and Growth Marketing Manager at Sprinklr, I have worked with leading brands in various industries. My skills include branding, communication, and growth hacking. Excited to take on new challenges in crafting marketing excellence. #MarketingExpert #BrandStorytelling #CreativeStrategist
Product Marketing Manager, Jio Platforms Limited (JPL)
October 2023 - Present
Greater Bengaluru Area
Brand Manager - Partnerships, Razorpay
June 2022 - August 2023
Bengaluru, Karnataka, India
Growth Marketing Manager, Razorpay
June 2021 - June 2022
Bangalore Urban, Karnataka, India
Sr. Product Specialist (Ads), Sprinklr
October 2020 - May 2021
- Worked with leading brands in the Media & Entertainment, Travel & Hospitality and Food & Beverage industries
- Consulted leading brands to define their overall social strategy for paid media including KPIs
- Analysed performance data trends across various segments to understand what is working best and make them scalable
- Consulted leading brands to define their overall social strategy for paid media including KPIs
- Analysed performance data trends across various segments to understand what is working best and make them scalable
Digital Marketing Manager, YES BANK
May 2018 - October 2020
Mumbai, Maharashtra
- Social Media and Online Reputation Risk Management
- Website, SEO and analytics
- Product Marketing for Digital Banking Products
- Website, SEO and analytics
- Product Marketing for Digital Banking Products
Social Media Marketing Manager, Dhruv Creative Productions
October 2017 - March 2018
Mumbai
- Responsible for the conceptualization and execution of the Social Media Marketing plan for Assamese film ‘Xoixhobote Dhemalite (Rainbow Fields)
- Strategized end to end social media campaign for the promotion of the film online – Content calendar, curated posts, creatives
- Strategized end to end social media campaign for the promotion of the film online – Content calendar, curated posts, creatives
Summer Intern, HT Media Ltd
April 2017 - June 2017
New Delhi Area, India
- Marketing intern for FeverFM and Radio Nasha
- Carried out competitive benchmarking of the radio industry in Delhi NCR
- Undertook primary research in the form of surveys, FGDs and personal interviews to understand brand perception of Fever FM and Radio Nasha - Analyzed air-check data to identify trends in the industry to indicate scope for new product development and listenership drivers
- Carried out competitive benchmarking of the radio industry in Delhi NCR
- Undertook primary research in the form of surveys, FGDs and personal interviews to understand brand perception of Fever FM and Radio Nasha - Analyzed air-check data to identify trends in the industry to indicate scope for new product development and listenership drivers
Trainee Assistant, India Stories Production
April 2016 - May 2016
- Part of the direction team for ‘Rainbow Fields’ co-produced by Dhruv Creative Productions and India Stories Production
- Film selected for over 20 International and National Film festivals - Awarded: Best Foreign Language Film- Hollywood CineFest, LA
- Official Selection for Indian Panorama- IFFI Goa; Best Script- Treasure Coast International Film Festival; Best Film, Best Music Score- Love International Film Festival, LA
- Film selected for over 20 International and National Film festivals - Awarded: Best Foreign Language Film- Hollywood CineFest, LA
- Official Selection for Indian Panorama- IFFI Goa; Best Script- Treasure Coast International Film Festival; Best Film, Best Music Score- Love International Film Festival, LA
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Education
PGDM, Strategic Marketing and Communications
2016 - 2018
Bachelor’s Degree, Business/Commerce, General
2013 - 2016
