Urvashi Arya
Brand Lead- Dabur | Ex L'Oréal, Avon | IIM Calcutta
📊
Data Analysis📊
Market Research💡
Business Strategy💻
Analyasis💻
Analytics
Gurgaon, India
Experienced marketer with 8 years in brand and business management. Specialize in data analysis, market research, and business strategy. Worked with renowned companies like Dabur, L'Oréal, and Avon. Passionate about NPD, social media, and digital marketing. MBA graduate from IIM Calcutta, with an engineering background from Delhi College of Engineering. #MarketingExpert #BrandManagement #DataDriven
Brand Lead, Dabur India Limited
February 2021 - Present
Gurgaon, Haryana, India
Managing Fem- The No. 1 brand in bleach category in India. Portfolio of INR 250 Cr. Leading all digital and traditional marketing initiatives of the brand.
Brand Manager- Personal Care & Fragrances, Avon
July 2019 - February 2021
Gurgaon, India
- Managed the personal care category portfolio- fragrances, body care and toiletries
Assistant Manager- Marketing Track, L'Oréal
July 2018 - July 2019
Mumbai, Maharashtra, India
- Worked on two top selling brands: Matrix Hair Color (Based out of HO) and Maybelline NY (Sales Project based out of Delhi)
Senior Analyst, RocSearch Ltd.
June 2013 - June 2015
Noida, Uttar Pradesh, India
- Market Research
Engineering Intern, Procter & Gamble
June 2012 - August 2012
Sales Intern, Inlingua
June 2011 - July 2011
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Education
B.E, Electronics and Communication
Delhi College of Engineering
MBA (Full Time)
Indian Institute of Management, Calcutta
