Vishwajeet Sinha
Marketing @ Scapia | Meesho l Flipkart | IIM Lucknow Co'15
🎯
Growth Marketer📲
Digital Marketing✨
Brand Management💻
Team Leadership💻
Storytelling
Bengaluru, India
I am a marketing professional with over 9 years of expertise in strategic planning, brand management, and digital marketing. I have worked with popular companies like Flipkart and Meesho, driving growth and building strong brands. My skills include public relations, content strategy, and influencer marketing. #MarketingExpert #BrandManagement #DigitalMarketing
Marketing at Scapia, Scapia
April 2023 - Present
Bengaluru, Karnataka, India
Head- Brand Communication, Media & Influencer Marketing at Meesho, Meesho
September 2022 - March 2023
Bengaluru, Karnataka, India
Associate Director- Brand, Social Media & Content Marketing at Meesho, Meesho
August 2021 - September 2022
Bengaluru, Karnataka, India
Senior Brand Marketing Manager- Electronics, Appliances & Furniture at Flipkart, Flipkart
March 2020 - August 2021
Bangalore
Manager II- Brand Marketing- Grocery, Beauty, Toys & Baby Care at Flipkart, Flipkart
January 2019 - February 2020
Bengaluru Area, India
Manager-I, Brand Marketing- Fashion at Flipkart, Flipkart
July 2016 - December 2018
Bengaluru, Karnataka, India
Management Trainee at Flipkart, Flipkart
July 2015 - June 2016
Bengaluru Area, India
Summer Intern at Anand Group India, Anand Group India
April 2014 - May 2014
Khandsa, Gurgaon
- Key Deliverable: Devised strategy for 3 auto filter plants with an objective of manufacturing footprint reduction
- Directly worked with the Chief Operations Officer and Chief Financial officer to devise the strategy for plant relocation
- Presented business case covering implementation plan, financials & challenges of plant relocation
- Analyzed 15 months’ production data to identify the production inefficiencies at the multiple plant locations
- Performed comparative valuation of machines worth ₹38 mn for resale value estimation
- Business Impact: Recommended savings of ₹10 mn by a cost-benefit analysis of CAPEX, freight, RM & manpower
- Proposed potential tax savings of ₹2 mn through analysis of VAT model for SEZ area
- Directly worked with the Chief Operations Officer and Chief Financial officer to devise the strategy for plant relocation
- Presented business case covering implementation plan, financials & challenges of plant relocation
- Analyzed 15 months’ production data to identify the production inefficiencies at the multiple plant locations
- Performed comparative valuation of machines worth ₹38 mn for resale value estimation
- Business Impact: Recommended savings of ₹10 mn by a cost-benefit analysis of CAPEX, freight, RM & manpower
- Proposed potential tax savings of ₹2 mn through analysis of VAT model for SEZ area
Business Development Executive at Larsen & Toubro Integrated Engineering Services, Larsen & Toubro Integrated Engineering Services
October 2012 - May 2013
- Key Responsibilities: Managed three business verticals by nurturing prospects into ‘Marketing Qualified Leads’
- SPOC for ten sales managers (South & West US territory) for seamless business information exchange at Mysore Center
- Formulated strategic account plans for ‘AGCO Corp’ and ‘Cooper’ for the financial year 2013-14Achievements: Selected among 15 members by VP Marketing to lead negotiations with clients, such as SanDisk & Anritsu
- Initiated market research on telecom & semiconductor firms, feeding into a 20% rise in lead generation
- Received commendation by the Sales Head (Benelux region, Europe) for standardizing Pre-Sales procedures
- SPOC for ten sales managers (South & West US territory) for seamless business information exchange at Mysore Center
- Formulated strategic account plans for ‘AGCO Corp’ and ‘Cooper’ for the financial year 2013-14Achievements: Selected among 15 members by VP Marketing to lead negotiations with clients, such as SanDisk & Anritsu
- Initiated market research on telecom & semiconductor firms, feeding into a 20% rise in lead generation
- Received commendation by the Sales Head (Benelux region, Europe) for standardizing Pre-Sales procedures
Embedded Design Engineer at Larsen & Toubro Integrated Engineering Services, Larsen & Toubro Integrated Engineering Services
December 2010 - October 2012
- Key Responsibilities: Conceptualized & designed new products in the power electronics department for US-based clients- Danaher Motion and Hamilton Sundstrand
- Part of the R&D team to develop in-house technology for Grid-Connected Solar Power Systems
- Part of the R&D team to develop in-house technology for Grid-Connected Solar Power Systems
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Education
PGDM, Marketing & Operations
2013 - 2015
Indian Institute of Management, Lucknow
Bachelor of Engineering (B.E.), Electronics & Communication
2006 - 2010
Visvesvaraya Technological University
High School
1999 - 2006
Military School Bangalore
High School/Secondary Certificate Programs
