In this role, I head the marketing & communication function, overseeing teams in performance marketing, social media marketing, IP, content marketing, influencer marketing, PR, and creative communication. Cultivating strong customer relationships, fostering sustainable growth in our customer base, and driving user insights. This approach enhanced brand visibility and strengthened customer loyalty and engagement. Currently leading a team of over 15 marketing professionals, mentoring them across various marketing functions.

I managed the strategy and execution of data-driven acquisition across various platforms, focusing on identifying distribution channels and implementing cost-efficient platform solutions to scale effectively. I took full ownership of the Profit and Loss (P&L) for the entire growth function (India Business), which encompassed a range of strategic areas including performance marketing, influencer marketing, affiliate programs, SEO/ASO, and various brand initiatives. 

This role required me to oversee and optimize each component to ensure alignment with our overall business goals. I was responsible for developing and executing marketing strategies that drove measurable growth and profitability. This holistic approach allowed me to manage resources effectively and drive substantial business growth.

In this role, I successfully grew top-line metrics such as revenue, subscribers, and average order value (AOV), while reducing the customer acquisition cost (CAC) payback period. I drove experiments to identify growth levers that improved conversion rates (CVRs) and minimized CAC, developed innovative creative strategies, and scaled personas with optimal product-market fit (PMF). 

I scaled up and led the Digital Marketing and Operations for the Delhi NCR branch, overseeing a team of over 25 members. My focus was on mentoring and empowering the team to achieve our goals effectively. I conceptualized and implemented ROI-driven strategies for key accounts, which resulted in a 10X increase in client success, creativity, and revenue.

- Spearheaded the setup of the Delhi Branch, including recruiting top talent across various verticals, securing suitable office space, and building a high-performing team.
- Ideated and strategized growth for brands such as boAt, Globalbees, Pinelabs, PUBG Mobile, Jaquar and scaled their business objectives with various levers of Digital Marketing
- Led strategy development, overseeing planning and execution for all key accounts at Social Beat Delhi NCR, ensuring optimal results for clients.
- Actively pitched for new clients to drive business goals and revenue targets, successfully onboarding key brands.
Led strategy development, overseeing planning and execution for all key accounts at Social Beat Delhi NCR, ensuring optimal results for clients.

Key Brands:
boAt Lifestyle, Globalbees, Pinelabs, Jaquar, DS Group, Harappa Education, Magicpin, Canara HSBC, PUBG Mobile, BGMI, Pokemon Unite, Iconic India.

Key Achievements:
• Nominee for SS 30 Under 30 2022
• Nominated for voot’s India’s Best Marketers and Media Planner 2021
• Worked on Award-Winning Campaigns for boAt Lifestyle, Swiggy among other brands
• Mentoring and empowering a team of 20+ members

- Conceptualization of creative digital campaigns 
- Building tailor made strategies for brands 
- Collaboration with different teams to drive results for clients 
- Creation of content for social media posts 
- Account Management for various brands to manage end to end communication 
- Envisioned and executed the personal branding of G.S.K. Velu 
- Drove results for brands such as Ascent HR, IFIM, 4Tigo, Merit Trac
- Key Contribution to Award Winning Social Media Strategy for IFIM College

- Building robust marketing campaigns and managing all marketing activities 
- Driving growth via visibility for the start-up in nascent stages 
- Providing UX and UI suggestions for the product 
- Focus on business development and growth opportunities