Jinisha Arora on SuperStuff.ai

Jinisha Arora

F&B Brand Manager | ex-Starbucks India | ex-BACARDÍ NH7 Weekender | Lavonne alumni

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Communications & PR

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Social Media Marketing

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Content Strategy

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Copywriting

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UI/UX

Bangalore, India

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About

Work with me

Hi! I'm Jinisha

I'm a Brand Manager who's worked in the F&B space for years

I've worked across the industry: events, kitchen, and marketing.

So I know where you are. I've been there.

And I help you tell your story better with clever communication.

I know you have a very strong vision for your brand, or perhaps an objective you haven't been able to meet yet.

I help you bridge that gap.

I've worked in F&B comms for 6 years.

I've spent years in the industry learning what works, what doesn't, and how to make it work for you.

Brand positioning, social media algorithms, events, community marketing — all concepts I'm VERY familiar with.

My expertise lies in tailoring proven strategies to help you build a stronger brand identity and position yourself with the right customers.

That doesn't just mean better sales. It's also thriving loyalty programs, community-building, and a more quality pool of UGC. Y'know, for goodwill.

I've worked with established market players on targeted positioning and helped D2C brands build credibility through great communications.

My motto?
Good comms
-> Great conversations
-> Greater conversions

I've worked with 70+ brands across the spectrum.

What do I do, away from work?

I'm a 3rd gen baker and certified Pastry Chef. I talk about food AND make it (really) well.

My greatest weekends are always on the road, clocking 150 to 500km in a day

I've trained as a goalkeeper my entire life (& bagged MVP a fair few times)

Enough about me. Let's talk about you.

How effective is your communication in bringing back lost customers?

How are you nudging customers to stay in touch after their visit?

Is your brand the first one that comes to customers' minds when they think of your space?

Does your social media really tell the story you've been building all these years?

What measures are you taking to build a community around your brand?

If you don't love your answers to these questions, let's talk.

About Me

I've always loved food. Who doesn't right?

But my journey in the F&B space began when I first wrote for my mum's bakery. That was 8 years ago.

Since then, my journey's taken me places an 18-year-old me could never fathom.

I've helped Gallops drive their brand story through an identity-led communications plan.

I've worked with Starbucks India to launch their app into the market, carefully driving the bridge between a luxury brand catering to the Indian masses.

My journey across varied verticals — social media, newsletters, events, community marketing — helped me acquire expertise in thought leadership from a brand standpoint.

And I help you tell your story in a way that represents everything you're building — with good communications, great conversations, and greater conversions.