Meeta Kapur
I am a strategic content planning professional with over 20 years of experience. I worked with Beato India's largest diabetes solutions platform, and Docubay, a video-on-demand platform.
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Creative Strategy📣
Social Media Marketing
Noida, India
Experienced marketer with a passion for strategic digital marketing. Skilled in brand management, content creation, and PR. I have worked with India's largest diabetes solutions platform, Beato, and led content programming at Docubay. Excited to bring my expertise to your team! #DigitalMarketingExpert #BrandManagement #ContentCreation
Head - Content Strategy, Beato
October 2021 - May 2024
New Delhi
- Maintain brand consistency and integrity across all communication materials and channels
- Develop and execute comprehensive communication strategies aligned with organizational goals and values
- Create high-quality written and visual content for various channels
- Lead and manage a team of branding and communication professionals, setting clear goals, providing direction, and fostering a collaborative and supportive work environment
- Develop and execute comprehensive communication strategies aligned with organizational goals and values
- Create high-quality written and visual content for various channels
- Lead and manage a team of branding and communication professionals, setting clear goals, providing direction, and fostering a collaborative and supportive work environment
Head of Programming, Docubay
June 2020 - January 2021
Mumbai
- Selected and curated programming for the English global factual entertainment documentary OTT platform available in over 150 countries
- Led a team of graphic designers, video editors, and content writers to produce compelling short promotional videos and images to promote and market the content
- Leveraged digital channels to reach and engage target audiences effectively
- Increased site traffic and membership through targeted marketing and social media campaigns, emailers, etc
- Led a team of graphic designers, video editors, and content writers to produce compelling short promotional videos and images to promote and market the content
- Leveraged digital channels to reach and engage target audiences effectively
- Increased site traffic and membership through targeted marketing and social media campaigns, emailers, etc
Creative Director, Optimystix
April 2018 - September 2018
Mumbai
- Delivered high-impact audio visuals from concept to completion, including trailers and promotional content for broadcast
- Guided comprehensive teams of writers, artists, designers, and producers to achieve set targets in tight timelines
- Guided comprehensive teams of writers, artists, designers, and producers to achieve set targets in tight timelines
Consultant - Branded Content, NDTV
March 2014 - January 2018
New Delhi
- Worked with B2B & B2C clients to create impactful & lucid programming spread across the NDTV network and events on ground
- Ensured client briefs are translated effectively through proper and strategic programming ideas and interesting formats
- Managed the project partner and multi-stakeholder expectations as well as monitored quality for timely delivery of content
- Ensured client briefs are translated effectively through proper and strategic programming ideas and interesting formats
- Managed the project partner and multi-stakeholder expectations as well as monitored quality for timely delivery of content
Creative Head, Big Synergy
January 2009 - December 2013
Mumbai
- Delivered new projects, quiz shows, game shows, and reality shows
- Projects included Tech Grandmasters on NDTV, Sports ka Superstar on DD, Sach ka Samna - Season 1 & 2 on Star Plus, and Dus Ka Dum - Season 2 on Sony TV
- Projects included Tech Grandmasters on NDTV, Sports ka Superstar on DD, Sach ka Samna - Season 1 & 2 on Star Plus, and Dus Ka Dum - Season 2 on Sony TV
Executive Producer, Maya Movies Pvt. Ltd.
January 2008 - December 2009
Mumbai
- Worked on an untitled film with Nana Patekar & Hema Malini as an executive producer
Creative Director, Face Entertainment Pvt. Ltd.
January 2007 - December 2008
Mumbai
- Worked as a creative director on a reality show for amateur film-makers called Gateway on Sony Pix
Senior Producer, BBC World Service Trust
January 2005 - December 2006
New Delhi
- Worked as a senior producer on a reality show on HIV/AIDS with Bollywood superstars called Haath Se Haath Mila on DD
Build your resume
Education
EXECUTIVE PROGRAM IN STRATEGIC DIGITAL MARKETING
2019
MASTER OF ARTS IN MASS COMMUNICATION
1995
Jamia Millia Islamia, New Delhi
BACHELOR OF FINE ARTS
1993
Delhi University, New Delhi
