Ujjwal Chadha
Senio Brand Manager @ Reckitt | Ex-L'Oréal, Accenture, McKinsey
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Business Strategy
Brand Management
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Marketing Strategy
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Team Management
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Content Marketing
Gurugram, India

I am a passionate brand and product marketer with over 10+ years of experience in the FMCG industry, working with top companies like Reckitt and L'Oreal. My expertise lies in business strategy, brand management, and marketing. #BrandMarketer #ExperiencedProfessional #FMCGExpert

Senior Brand Manager, Reckitt
November 2021 - Present
Gurugram, Haryana, India
- Responsible for Lizol, Cherry Blossom & Polishes brands
Brand Manager, Reckitt
June 2019 - November 2021
Gurgaon, Haryana, India
- Responsible for Harpic brand
Consultant, Accenture
June 2018 - June 2019
Gurgaon, Haryana, India
Working with FMCG and Consumer Goods clients to deliver Sales & Marketing strategies and solutions
Key Projects: Marketing Promotions Spend Optimization (Zero Based Budgeting), Brand Portfolio Management, ATL & BTL Marketing Planning, Sales Transformation & Acceleration, Direct to Consumer Marketing, Digital Merchandising
Strategy Analyst, Accenture
April 2017 - May 2018
Gurgaon, India
Assistant Brand Manager, L'Oréal
March 2016 - March 2017
Mumbai Area, India
- Worked with L'Oreal Paris Haircare brand
Area Sales Manager, L'Oréal
May 2015 - February 2016
Nagpur, Maharashtra, India
- Responsible for sales and distribution in Vidarbha and Chhattisgarh Region for L'Oreal India Consumer Products Division (CPD)
- Managed an annual business turnover in excess of Rs. 37 Crore
- Led a team of 7 Executives and 61 Salesmen to handle the operations of 25 Distributors
Management Trainee, L'Oréal
July 2014 - May 2015
Mumbai and Lucknow
Sales (6 Months)
Business Development, Lucknow
- Managed the semi-urban/rural GT business of a super-stockist spread across 45 towns
- Executed a pilot project on improving systems and processes to track utilization level of trade schemes in rural markets

Marketing (5 Months)
Garnier Men, India Brand Team, Mumbai
- Developed annual business strategy for Garnier Men on E-commerce for 2015
- Re-designed the entire annual consumer promo plan to make it more effective in recruiting consumers 
Analyst, McKinsey & Company
June 2011 - May 2012
Gurgaon, India
1. Corporate Valuation & Strategy
2. Valuation and Discounted Cash Flow Modeling
3. Corporate Performance Benchmarking
4. M&A
Education
PGDM (MBA)
2012 - 2014
S.P. Jain Institute of Management & Research
Grade: 3.3 / 4.0

- Member, Alumni Relations Committee

- Chief Organizer, Annual Alumni Reunion 2012 (Spandan)

- Conceptualized and organised a strategic sports game (Cricket Mafia) based on fantasy cricket and theory of competitive bidding at the annual management and cultural fest OJAS, 2013

B.A. (Hons) Economics
2008 - 2011
Hans Raj College - Delhi University
Grade: Distinction (75.9%)

- Joint Secretary, Economics Council (2009-2010)
- Editor, Okonomos, Annual Economics Journal

Science (with Economics)
1994 - 2008
Delhi Public School, Mathura Road
Grade: 93%

Activities and societies: Vice Head Boy - Student Council (2007-2008)
Awarded certificate of merit in Science, Social Science and Information Technology by CBSE for being among top 0.1% of successful candidates in AISSE (10th)

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