- Develop and implement targeted digital marketing strategies to engage driver partners and co-branding partners focused on enhancing overall brand presence and market reach PAN India
- Drive campaign performance metrics and leverage data-driven insights to optimize marketing strategies and maximize ROI.
- Responsible for increasing brand visibility and recognition through strategic use of SEO, content marketing, and social media campaigns, resulting in a stronger market position and expanded customer base.
- Work closely with product, sales, and operations teams to ensure marketing efforts were aligned with business objectives and customer needs.

- Crafting the brand vision for Lakme & LBP in the Metaverse, NFT space to establish their presence and engagement within these emerging digital platforms.
- Worked with key fashion designers to develop and deploy their collections as part of LFW in the metaverse and as special drop NFTs
- Collaborated closely with cross-functional teams, including marketing, design, and technology, to develop a comprehensive strategy that aligned with the brand's values, objectives, and target audience. 
- Developed virtual makeup store where users could try different looks, and connect with beauty experts on the Lakme website and metaverse environment
- Helped strengthen brand equity of HUL as a forward-thinking and technologically adept company in the rapidly evolving landscape of virtual experiences.

- Responsible for revenue marketing for Middle East, Europe & Africa markets
- Drive demand generation for the market segment and optimize campaign ROI
- Grow brand awareness through content marketing, PR & Field marketing
- Lead the SDR function that converts inbound and outbound lead flow from marketing channels
- Generate meeting through an integrated email marketing function
- Responsible for building pipelines and generating SAO leads for the sales function

- Managed a team of digital marketers responsible for driving growth for various SaaS platforms of MTAP Technologies - Safetrax, Autologix, SafeBus & Autoroutes 
- Strategy for digital marketing channel growth across content, social media, digital advertising & referral channels
- Was responsible for growth of remarketing, email marketing & partnership channels
- Responsible for lead generation, demand generation and overall marketing funnel
- Worked closely with the Sales & Customer success teams to understand lead quality & feedback
- Managed overall branding, online reputation , PR & awareness for multiple brands of MTAP Technologies