Varalakshmi Dwaraknath
Growth and Partnerships at Boringmarketing.com | Community Builder | Podcast owner at Non-technically AI๐ŸŽ™๏ธ
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Content Strategy
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Communications & PR
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Content Marketing
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Podcaster
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Brand Solutions
Chennai, India

Experienced marketer with 9 years of diverse experience in content marketing, community building, and partnerships. Worked with popular companies like Boringmarketing.com, Appreiz, and Habitate. 

Skilled in marketing automation, community growth, and event strategy. Let's connect! 

Growth and Partnerships, Boringmarketing.com
September 2023 - Present
Charlotte, North Carolina, United States
- SCALE YOUR SALES ORGANICALLY WITH ROI FOCUSED, AI ASSISTED "SEO 20"
Strategic consultant, Stealth Mode
February 2023 - September 2023
India
Chief Growth Officer, Appreiz
May 2022 - January 2023
Walnut, California, United States
- SaaS brand building
- Product marketing 
- Sales
Head of Community Success, Habitate
June 2021 - May 2022
Chennai, Tamil Nadu, India
- Strategy for customer communities and built C3 community from scratch via C3 micro-events 
- Develop and manage client relationships 
- Sustain business growth and profitability by maximizing value
- Analyze customer data to improve customer experience
- Hold product demonstrations for customers
- Improve onboarding processes
- Evaluate and improve tutorials and other communication infrastructure
- Mediate between clients and the organization
- Handle and resolve customer requests and complaints
- Minimize customer churn
- Aid in product design and product development
Sr. Associate Community Management, Sprinklr
October 2019 - June 2021
Bengaluru, Karnataka
Online Community Manager, Meesho
April 2019 - October 2019
Not available
- Taking care of a virtual platform that keeps all the resellers connected - Planning and executing content strategy for Community 
- Building a leadership network within the community 
- Major TG: Homemakers (majority) 
- Created a manual recognition channel for increasing community engagement 
- Taking care of daily engagement and retention of the resellers who sign in 
- A part of creating a funnel for increase in engagement 
- Have facilitated few offline community events where I introduce about online community 
- A part of building a strong relevance using online-offline channels
Community Growth and Engagement Manager, Cushy Business
May 2018 - March 2019
Bengaluru Area, India
- Primarily working to build a community of youngsters for a community-based app 
- Community Growth strategy 
- Product alignment and feedback 
- Community engagement and re-engagement strategy 
- Spearheaded creative and marketing team 
- Organised events and seminars
Marketing Content Specialist (Freelance), AIRobotica Services Pvt. Ltd.
December 2017 - May 2018
Bengaluru Area, India
- Content Creation for website 
- Content Creation for CHATBOT 
- Social Media Manager (For the company and their client) 
- Marketing Collateral and Branding content were also part of my work 
- Dealt with the client in getting brief for social media activities 
- Ran AI cum Game of Thrones Social Media Campaign 
- Worked closely with Designers 
- Email Marketing and blogging
Content Marketing Specialist, Codemojo
March 2017 - December 2017
Bangalore
- Codemojo.io is a plug-n-play customer engagement platform that is progressively harnessing the power of Blockchain and Cryptocurrency for Customer Engagement and Loyalty industry
- With Codemojo, you can deploy enterprise grade engagement components as Fully managed services
- These services include Referral, Gamification, Loyalty & Wallet which are made available as white-labelled REST APIs & SDKs for businesses to tightly integrate with any of their existing products/solutions
- Codemojo also runs the Worldโ€™s First A
- I powered Rewards Network that brings App/Website publishers (who bring millions of their users) & Brands (who are looking to acquire users) together unlocking user engagement and acquisition through Instant Rewarding
- At Codemojo, I am involved into major aspects of Content Management, right from Content curation, development, and distribution across various digital platforms
- I chart out social media plans, periodically work on Email marketing and build case studies around various clients
- I have built a community of followers across Twitter and Medium
- Few of my blogs have received special mentions from growth marketers as well
Copy Writer and Concept Visualizer, Fahrenheit Communications
October 2016 - March 2017
Bangalore
- Fahrenheit Communications is a Creative Marketing agency
- It caters to a broad range of clients across various industry verticals
- Our Services Include: Advertising, Branding, Digital Marketing, SEO, SEM, Design, UX, UI, Customer Journey, Web Design, Web Development, Collaterals etc

- Our Clients Include: Adobe, GE, Wipro, Siemens, Intuit, 3M, Volvo, Petronas, Cloudnine Hospitals, Novartis, Alcon, Deutsche Bank, HDFC Bank, Saint
-Gobain, Mantri Builders, UB Kingfisher, ShriramLand, Nambiar Builders, Biotree, Akzo Nobel, Novo Nordisk, ITC hotels amongst many others
- Led Copywriting & 
- Conceptualization for Print/Digital Ads 
- Client Interaction: Understanding Client Needs 
- Diverse Content Dev: Brochures, Websites, Branding 
- Managed 5 Clients: Cross-selling, Engagement Strategies
Content and Copy Writer, Bonito Designs
May 2015 - September 2016
Bangalore
- Every minute you spend at home, at work or during fun is an ounce of energy lost or gained
- Your atmosphere can hold the key to greatly affect your mood, energy and productivity
- Bonito Designs joins hands with you to make a difference in your living by providing you a home, an office that could add to your energy and enthusiasm every single day of life
- The work of art done by team at Bonito Designs does not just represent aesthetic beauty but also incorporates functionality at every level
- And all this is done in time, and within your affordability
- Proficient in creative content and copywriting across various platforms, including social media, digital ads, PR articles, blogs, and newsletters
- Managed and nurtured a vibrant community of over 50,000 NRI women on Facebook, leveraging the group for lead nurturing and generating referrals
- Demonstrated expertise in devising comprehensive social media and community campaign strategies, resulting in increased engagement and brand visibility
Education
PG Diploma, Public Relations, Advertising, and Applied Communication
2015 - 2016
Ahmedabad, Gujarat
B.Sc Visual Communication
2012 - 2015
High School
2010 - 2012
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