Varda Singhal
Data Analyst @UCSF | Masters in Business Analytics @ UCI’24 | STEM-OPT | Ex-Google | Ex-Nielsen | Ex-Kantar
📊
Data Analysis💻
Data Visualization💻
Machine Learning💻
Statistics🧪
A/B Testing
San Francisco, USA
Experienced Data Analyst with a strong background in market research and analytics. Formerly at Google, Nielsen, and Kantar, where I delivered data-driven insights and recommendations to improve user experiences. Skilled in data storytelling, dashboard building, and driving data- driven strategies. #DataAnalyst #MarketResearch #Analytics
Business Analyst, Google
November 2021 - December 2022
India
- Analyzed user behavior for six Google Ad products to identify improvement areas and provide targeted recommendations, leading to enhanced product performance
Marketing Analyst - Consumer Insights, NielsenIQ
May 2021 - October 2021
Mumbai Metropolitan Region
- Led a comprehensive brand tracking study for a leading Direct to Home cable provider using SPSS analytics, uncovering insights on brand equity and market share to guide strategic decisions
- Conducted detailed analysis of attitudes and usage patterns among cable operators in rural and tier 3 towns, providing insights that increased market awareness by 10%
- Conducted detailed analysis of attitudes and usage patterns among cable operators in rural and tier 3 towns, providing insights that increased market awareness by 10%
Marketing Analyst - Consumer Insights, Kantar
March 2021 - May 2021
Build your resume
Education
PGDM in Marketing from Welingkar Institute of Management
Master's degree in Analytics from the University of California, Irvine - The Paul Merage School of Business
Bachelor's degree in Information Technology from Dr. A.P.J. Abdul Kalam Technical University
Completed Master's degree in Business Analytics from the University of California, Irvine
