Varun Arora
Senior Creative Director⚡ Helping brands in crafting distinctive creative positioning across diverse digital & traditional channels🚀💯
✍️
Copywriting💡
Creative Strategy📣
Marketing💻
Social Media📣
Advertising📣
Corporate Communications
Delhi, India
Your friendly neighborhood Generative AI Creative Director, slinging the web.
I have close to 15 years of advertising experience, with my DNA being a copywriter. Over the course of my career, I have developed skills to amplify my work by rapidly learning about design, strategy, and media.
Fortunate enough to work with the best of agencies, inhouse teams of global brands, have 40+ films, directed a few, handled teams of varied strengths, multiple pan India activations and worked for 50+ brands.
I help brands to develop their own unique creative positioning, with a deep understanding of different mediums be it digital or traditional.
Strong believer that web3, blockchain, AI and NFTs will change how advertising works in the near future.
Fortunate enough to work with the best of agencies, inhouse teams of global brands, have 40+ films, directed a few, handled teams of varied strengths, multiple pan India activations and worked for 50+ brands.
I help brands to develop their own unique creative positioning, with a deep understanding of different mediums be it digital or traditional.
Strong believer that web3, blockchain, AI and NFTs will change how advertising works in the near future.
Creative Director, The Good Creator Co.
July 2022 - August 2023
New Delhi, Delhi, India
- Orchestrated dynamic creative teams in Delhi, Bangalore, and Mumbai
- Transformed brands through influencer marketing for clients like Diageo, Dove, Bosch, HUL, Swiggy, and more
- Crafted the Good Creator Co
- brand offline and online
- Achieved 5x organic growth on Instagram and 2x growth on performance creatives
- Developed impactful annual IPs
- Transformed brands through influencer marketing for clients like Diageo, Dove, Bosch, HUL, Swiggy, and more
- Crafted the Good Creator Co
- brand offline and online
- Achieved 5x organic growth on Instagram and 2x growth on performance creatives
- Developed impactful annual IPs
Founder, Alterbridge Creative
August 2019 - March 2022
India
- Founded quality-controlled marketplace featuring handpicked creatives, strategists, and designers
- Managed a hyper-immersive team servicing clients across diverse categories including healthcare, fintech, F&B, startups, and more
- Guided and built foundations of two small agencies
- Utilized Notion, Slack, and Discord
- Managed a hyper-immersive team servicing clients across diverse categories including healthcare, fintech, F&B, startups, and more
- Guided and built foundations of two small agencies
- Utilized Notion, Slack, and Discord
Senior Creative, Uber
January 2019 - August 2019
Gurgaon, Haryana, India
- Spearheaded globally acclaimed #ParksNotParking activation for World Cup 2019
- Led a multi-city driver growth campaign
- Orchestrated a comprehensive pan-India safety campaign
- Combined visionary creativity with strategic execution, consistently delivering exceptional results
- Led a multi-city driver growth campaign
- Orchestrated a comprehensive pan-India safety campaign
- Combined visionary creativity with strategic execution, consistently delivering exceptional results
Creative Supervisor, Ogilvy & Mather
April 2017 - January 2019
Gurgaon, India
- Worked on diverse portfolio of brands including Philips, Mother Dairy, Campus, Wills Lifestyle, and BMW
- Led critical campaign for BMW pitch
- Managed Wills Lifestyle film from shooting to editing
- Maintained close working relationship with Group Creative Directors
- Led critical campaign for BMW pitch
- Managed Wills Lifestyle film from shooting to editing
- Maintained close working relationship with Group Creative Directors
Senior Copywriter, Law & Kenneth Saatchi & Saatchi Pvt Ltd.
November 2015 - April 2017
- Worked on high-profile brands including Tuborg, Huawei, Myles, Hero, and Renault
- Launched new Honor phone with fully integrated 360-degree campaign
- Led a team of four, guiding them through the creative process
- Maintained direct communication with Chief Creative Officer
- Launched new Honor phone with fully integrated 360-degree campaign
- Led a team of four, guiding them through the creative process
- Maintained direct communication with Chief Creative Officer
Senior Copywriter, Equus Red Cell
November 2014 - November 2015
- Worked on brands including HealthKart, HT, Matrix, and Taj Hotels
- Developed written content for all brands
- Managed a diverse workload while maintaining high standards of creativity and precision
- Reported directly to the founder, Swapan Seth
- Developed written content for all brands
- Managed a diverse workload while maintaining high standards of creativity and precision
- Reported directly to the founder, Swapan Seth
Copywriter, McCann Worldgroup | Offroad Films | Adept
January 2010 - 2015
- Worked on film campaigns for brands like Aircel, Greenply, Chicco, Ireo, and Coca-Cola
- Produced over 10 ad films in a year
- Wore multiple hats at Adept in creative and business development
- Assisted esteemed directors at Offroad Films
- Produced over 10 ad films in a year
- Wore multiple hats at Adept in creative and business development
- Assisted esteemed directors at Offroad Films
Vice President, Outgoing Exchange, AIESEC
February 2007 - January 2009
- Facilitated global internships for Indian students
- Led a team of 14 people
- Facilitated more than 30 exchanges in a year
- Developed interpersonal and leadership skills
- Led a team of 14 people
- Facilitated more than 30 exchanges in a year
- Developed interpersonal and leadership skills
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Education
Whistling Woods International
2011 - 2011
Foundation Film-making, Film-making
