Vasudha Sinha
I am a marketing and branding professional with 9+ years of experience. I have worked with PowerCred as Head of Marketing & Ops and ICICI Bank as a Senior Product Manager.
đź’ˇ
Business Strategyđź’ˇ
Content Strategy✨
Brand Managementđź’ˇ
Branding Strategyđź“Ł
Social Media Marketing
Bengaluru, India
Experienced marketer with 8+ years in startups, SaaS, and branding. Head of Marketing at PowerCred, driving growth and engagement. Former Senior Product Manager at ICICI Bank and Assistant Brand Manager at Mattel Inc. Skilled in marketing, content, budgeting, and strategy. Worked with popular brands like Fisher Price and Thomas and Friends. #MarketingExpert #StartupExcellence #BrandingGuru
Head of Marketing and Ops, PowerCred
March 2022 - Present
Bangalore
Marketing :
Drove consistent growth in marketing content reach of nearly 10% MoM with 0 marketing investment
Built a content strategy and drove meaningful engagement Built website, GTM and strategy from ground up
Helped to build $100,000 in Sales Funnel through Event Marketing
Ideated and executed 4 podcast episodes
Operations & Others:
Handled investor relations and built investor material helping to raise USD 750,000 in funding
Drove Process Efficiency to reduce lead times by 50%
Built the hiring process from scratch
Drove consistent growth in marketing content reach of nearly 10% MoM with 0 marketing investment
Built a content strategy and drove meaningful engagement Built website, GTM and strategy from ground up
Helped to build $100,000 in Sales Funnel through Event Marketing
Ideated and executed 4 podcast episodes
Operations & Others:
Handled investor relations and built investor material helping to raise USD 750,000 in funding
Drove Process Efficiency to reduce lead times by 50%
Built the hiring process from scratch
Senior Product Marketing Manager, ICICI Bank
June 2021 - February 2022
Mumbai
Responsible for the product development and marketing of 3 major product in the Life Insurance Portfolio under Digital Banking for ICICI
Closely working with ICICI Prudential to execute product journeys, UI/UX product developments and modifications
Consistently delivered 1-5% growth MoM in Life Insurance portfolio
Closely working with ICICI Prudential to execute product journeys, UI/UX product developments and modifications
Consistently delivered 1-5% growth MoM in Life Insurance portfolio
Brand Manager, Mattel Inc
August 2018 - April 2021
Mumbai
Managed all brands under Infants and Pre-School (IPS) namely, Fisher Price, Thomas and Friends, and Mega Blocks
Conceptualized, finalized and launched Fisher-Price’s “For Every Mom Moment” Campaign delivering 16% additional sales during campaign
Oversaw and monitored the Amazon account marketing for FY 2019, delivering >30% growth across E-commerce channel for Fisher Price
ACHIEVEMENT: Delivered 106% of the target for Infants and Pre-School for FY 2019 and delivered highest upside among all categories on yearly targets across Mattel India
ACHIEVEMENT: Recognized with "Rave Review" for building customizable dashboards for brand reviews
Conceptualized, finalized and launched Fisher-Price’s “For Every Mom Moment” Campaign delivering 16% additional sales during campaign
Oversaw and monitored the Amazon account marketing for FY 2019, delivering >30% growth across E-commerce channel for Fisher Price
ACHIEVEMENT: Delivered 106% of the target for Infants and Pre-School for FY 2019 and delivered highest upside among all categories on yearly targets across Mattel India
ACHIEVEMENT: Recognized with "Rave Review" for building customizable dashboards for brand reviews
Senior Analyst/ Analyst, NielsenIQ
April 2015 - July 2018
Mumbai
Single Point of Contact MORE Aditya Birla Retail and Reliance CNC
Delivered 3 Quarterly Business Reviews
Trained Modern Retail Clients to Nielsen Data and Software
ACHIEVEMENT: Recognized with "Simply Excellent" for bringing one new Modern Trade Retailer on-board
50+ New Product and Existing products Concept Evaluators
ACHIEVEMENT: Recognized as Emerging Analyst of the Quarter within 6 months of joining the company. Nominated as Analyst of the Year at Annual Recognition and Awards
Delivered 3 Quarterly Business Reviews
Trained Modern Retail Clients to Nielsen Data and Software
ACHIEVEMENT: Recognized with "Simply Excellent" for bringing one new Modern Trade Retailer on-board
50+ New Product and Existing products Concept Evaluators
ACHIEVEMENT: Recognized as Emerging Analyst of the Quarter within 6 months of joining the company. Nominated as Analyst of the Year at Annual Recognition and Awards
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Education
Bachelor of Arts, English Literature
Hansraj College, Delhi University
MBA/ PGDM Business Design
Welingkar Institute of Management Mumbai
