- Worked with relevant teams in creating and executing campaigns, across all marketing touchpoints
- Strategizing and Managing Integrated Marketing, Planning, and Brand Campaigns 
- Coordinated with Content, Design, and PR teams working on brand initiatives
- Devised innovative growth strategies for the brand - Measuring and reporting the performance of all marketing campaigns, and assess ROI and KPIs
- Worked on improving CTR, APO, and CVR 
- Crafted integrated marketing plans for ATL, BTL, and Digital, working in tandem with relevant stakeholders 
- Worked closely with the marketing team to strategize the brand's social presence across platforms 
- Increased the brand's engagement through various marketing initiatives

- Building brand awareness and increasing brand value; shaping and communicating the brand's vision and mission 
- Creating, maintaining, and developing the ideas and implementing the campaigns 
- Ensure consistent and elevated brand positioning across all consumer touchpoints
- Focus on delivering the brand strategy in a relevant and meaningful way, enhancing brand image, position, and reputation amongst consumers, in accordance with brand guidelines, design formats, and marketing principles 
- Work with relevant teams in creating and executing campaigns, across all marketing touchpoints - Strategizing and Managing Integrated Marketing, Planning, and Brand Campaigns 
- Coordinated with Content, Design, and PR teams working on brand initiatives
- Devised innovative growth strategies for the brand 
- Measuring and reporting the performance of all marketing campaigns, and assess ROI and KPIs
- Worked on improving CTR, APO, and CVR 
- Crafted integrated marketing plans for ATL, BTL, and Digital, working in tandem with relevant stakeholders 
- Worked closely with the marketing team to strategize the brand's social presence across platforms 
- Increased the brand's engagement through various marketing initiatives

- Responsible for the product planning and execution for DYDT throughout the Product Life Cycle, including: gathering and prioritizing product and customer requirements, defining the product vision, and working closely with the Business, Marketing and Development Team
- Working with the Content Marketing Team for AAHATA which is a community for Party Lovers and working closely with Alco Beverage brands at the same time
- Delivered Influencer Marketing Campaigns for multiple international luxury brands most of them were with High End Mega and Macro Influencers

- Responsible for CRM Management, media planning and presenting during the onboarding process of the clients, end to end communication along with account management including Technical SEO, Email Automation, push alerts, Social Media management, Content Writing and coordinating with the client as well as Creative team to get the work done

- Handling Social Media and Managing Campaigns using Various tools like hootsuite, pixel etc also launching and managing Email Campaigns, On and Off Page SEO
- Based upon Industries like Crypto, Psychedelics, Realestate, cannabis etc
- Was the Brain behind launch of Brikkoin, KetaDash and relaunch of Structured Housing, Weed Machine, Pied Parker etc

- Was responsible to research client business referrals, network, and web leads; provide prospective customers/clients with all services offered and additional presentations as needed, and work with clients to create solutions for their needs and consult throughout the sales process

- Provided advertising, promotions, and community-building support to the Brand and writing engaging Content for other Vertices of the company
- Mainly worked with AAHATA, which is a brand under Daur Communications known for covert and surrogate advertising in the Alco Beverage Industry

- Freelancing in the field of Website Development and Management, Digital Marketing and Media, Performance Ads, Ad Strategy, Email Automation, Push Notifications, CRM, etc

- Creating and promoting attractive social media content for promotional activities - Planning and hosting cool events for online media - Collecting feedback, conducting survey and sharing new ideas from college communities - Promoting modules/courses in your respective colleges through social media

- Creating and promoting attractive social media strategies for promotional activities - Planning and hosting cool events for online media - Collecting feedback, conducting survey and sharing new ideas from college communities - Using paid social media tools for marketing