As an independent consultant, I help your brand nurture a meaningful relationship with those you seek to serve. I bring professionals together to service your marketing requirements.

Built and led the marketing division at Global Music Institute. 

Brand Management -- 
> Led the development of GMI's latest brand visual identity and new website
> Comprehensive Brand Strategy to lighthouse all marketing exercises and business decisions
> Brand Positioning, Campaign Management and Product Messaging across portfolio of programs
> Category, Competition and Consumer research and analysis 
> Creative Strategy, Design Conductor and Content Editor

Digital Marketing --
> Content and strategy across owned channels 
> Optimising GMI's growth funnel
> Directing Performance Marketing across META and Google
> Leading Blogs at GMI

Experiences at GMI -- 
> Events and Outreach: Driving partnerships and identifying opportunities
> Sponsorships: Gatekeeping the brand, identifying strategic opportunities for our presence

Part of the larger Think-Tank at GMI, to innovate new offerings for our students and building an eco-system for musicians to belong to.

Takshila Educational Society is a social enterprise with multiple verticals and subsidiary organizations. Their core focus is education, social development, art&culture and literature in India. 

I worked with third party agencies in consolidating the parent-brand identity and architecture. 

TES - www.takshila.net
Parivartan - http://parivartanbihar.org/
Arthshila - https://arthshila.org/
Ektara - https://www.ektaraindia.in/en/ 

- Streamlining all communication across channels
- Building meaningful content
- Consolidating value across verticals to the parent brand
- Brand Strategy
- Platform Strategies
- Audience Growth
- In-bound Marketing

Highlights:

1. Transitioned IDFC Bank to IDFC First Bank
2. Part of team winning the business of Voot Kids, Duroflex & LIVA
3. Life Insurance Council first mainline campaign, from inception to fruition – ‘Sabse Pehle Life Insurance’
4. Market & consumer research for various accounts (FGDs & DIs)

Brands under my purview:
1. AGS
2. A.O. Smith
3. Asian Paints Royale Play
4. Asian Paints Adhesives
5. Aptivate
6. SmartEyes
7. Corcal
8. Duroflex
9. IDFC First Bank
10. Life Insurance Council

Projects I've been a part of:
1. Voot Kids
2. Star Cement

Past Brands under my purview:
1. Emami Double Bull Cement
2. Hi-care
3. Jet Airways
4. Radio Mirchi

Brands I've assisted on:
1. Mastercard
2. Loreal

No. of Creative Briefs that have been actioned from my desk: 17

No. of pitches I've been actively part of: 20

No. of Effie Cases Written: 22
No. of Effie Cases Shortlisted: 4 (2019), 3(2020)
No. of Effies won (2019): 3 (1 Silver for IDFC Bank, 1 Bronze for IDFC Bank, 1 Bronze for A.O Smith)

EFFIE 2019:
My reporting manager and I have won the following Effies:

BRONZE -
1. A.O. Smith: Branding a Bathroom Commodity
2. IDFC Bank: How a New Bank Solved an Age Old Problem

SILVER -
1. IDFC Bank: How a New Bank Solved an Age Old Problem

Recipient of the McCann Excellence Rising Star Award 2019. 

As a part of a 4 member strong team from MICA (Ahmedabad), we were a part of Swades Foundation, co-founded by Ronnie Screwvala under the Rural Immersion Project. We provided solutions to leverage digital ecosystems for an actionable communication strategy to built brand awareness and drive more Donations from various target segments.

To build this strategy the team was inducted into the Foundation's core workings and functions on ground across 6 blocks in Raigad (Maharashtra) over a 5 day period covering every vertical for which they have a programme.

Interned under the Strategy & Planning team, headed by Rohit Mani to position new to market products and assist on new business pitches involving primary and secondary research

Festivals I've worked on:
1. The Jaipur Literature Festival
2. Mahindra Excellence in Theatre Awards (META)
3. Sounds of Freedom Music Festival
4. Friends of Music 
5. Going Solo Theatre Festival
6. Melbourne International Comedy Festival
7. RAW Comedy Festival
8. Kahaani Festival for Children

- On-ground production and logistics manager
- Artist Curator and Liaison
- Brand Integration
- Digital/Social Media Marketing