Veronica Khathuria
A strategic marketer with strong execution and communication skills, delivering
cost savings and generating business pipeline
💬
Content Marketing🎪
Event Marketing💻
Vendor management🧲
Demand Generation⚙️
Project Management
Bangalore, India
Experienced marketer with a strong strategic mindset, excellent execution skills, and a knack for effective communication. I have successfully led marketing initiatives at itilite and contributed to generating a $6.3 Mil pipeline. Skilled in vendor management, events marketing, PR, customer marketing, and brand communications. Worked with reputable companies such as itilite, The Media Ant, Raymond, and Shoppers Stop. #MarketingStrategist #ExecutionExpert #BrandCommunications
Sr. Marketing Associate, itilite
April 2022 - Present
Bengaluru
- Led Events Marketing, PR, Customer Marketing and Brand Communications across India and the USA
- Managed vendors and reduced costs by 12-15% through vendor relationship management and negotiations
- Managed vendors and reduced costs by 12-15% through vendor relationship management and negotiations
- Built a pipeline of $6.3 Mil in 1 year targeting itilite’s ICP through on-ground events
- Helped spike website branded traffic with 25+ press releases on highly targeted news outlets during large product launches and company announcements
- Led customer engagements to build case studies/testimonials and ran campaigns for new user onboarding to increase user activation rate by 20%
Marketing Associate, itilite
May 2021 - March 2022
Bengaluru
- Launched a webinar series in India and engaged 250+ attendees
- Contributed ~15% to pipeline through webinar series and virtual events
- Managed an agency for marketing operations and lead generation
- Increased brand awareness through employer branding, events, customer marketing, PR, review sites, and on-ground activations
- Contributed ~15% to pipeline through webinar series and virtual events
- Managed an agency for marketing operations and lead generation
- Increased brand awareness through employer branding, events, customer marketing, PR, review sites, and on-ground activations
Digital Marketing Intern, The Media Ant
April 2020 - June 2020
Bengaluru
- Created category level SEO content for their website to boost website traffic
- Worked on keyword research and the methodology to improve webpage ranking
- Additionally, worked on a media plan for Havmor
- Worked on keyword research and the methodology to improve webpage ranking
- Additionally, worked on a media plan for Havmor
Management Trainee, Raymond
June 2018 - April 2019
Udaipur
- Managed a special initiative project to build customer engagement and attract footfall during the seasonal sale cycle
- Also oversaw daily store operations, including staff scheduling, customer service, and sales reporting
- Also oversaw daily store operations, including staff scheduling, customer service, and sales reporting
Sales & Marketing Intern, Jaipur Rugs
August 2017 - December 2017
Jaipur
- Wrote content and video summaries for brand promotions and indulged in tele-communication and customer interaction
Management Trainee Intern, Shoppers Stop
May 2017 - June 2017
Pune
- Did a comparative analysis of inventory for brands at Shoppers Stop and their vanilla stores to fill inventory gaps and forecast trends
- Actively participated in on-ground customer interactions for sales queries
- Also helped the visual merchandising manager to set up the store and assisted in fashion buying
- Actively participated in on-ground customer interactions for sales queries
- Also helped the visual merchandising manager to set up the store and assisted in fashion buying
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Education
MBA (Communication Management)
2019 - 2021
Pune
Symbiosis Institute of Media and Communication
Bachelors of Business Administration
2015 - 2018
Jaipur
The II University
