- - Generated 105+ live links on relevant media outlets in 11 months - The most popular story got published across 25+ websites - Identified 20+ PR opportunities including photo ops, interviews, groundbreaking ceremonies, naming ceremonies, etc
- - Achieved growth in engagement on social media - Developed communication plans in liaison with all the stakeholders involved - Written copy for press releases, social media posts, website(s), brochures, print ads, emailers, etc
- - Have built close relationships with several journalists during my time at the organisation

- An Assistant Editor for the Exeter ENIGMA journal and a member of the Creative Writing Society, University of Exeter

- - Worked with 15+ clients in the gambling, fashion, wellness, travel, and gaming industries - Achieved a 7% increase in conversation rate, a 150% increase in engagement rate, and 400+ link clicks with less than 2p (£) per link click for a few ads - Helped in the launch of an app - organised a launch event, invited journalists, influencers, and key guest speakers
- Managed pre-buzz and post-buzz around the product and event
- Achieved 1500+ paid subscriptions in the first week of the launch - Strategised and developed content for press releases, website, social media, and other marketing assets in alignment with the KRA's/client's comms goals - Managed a team of 5 including graphic designers and website developers

- - Audited brands and identified gaps in brand positioning like target audience's expectations and perception vs client's positioning and offering - Developed customer personas; analysed and identified industrial trends and competitor's branding practices - Created favourable brand positioning by developing brand ideas/concepts and setting brand voice, which delivered: Brand Values, Culture & Ethos, Brand USP, Mission & Vision Statements, Taglines, Keywords & Phrases, Brand Story, etc
- - Developed visual languages for brands by directing a team of graphic designers - Developed content like brand slogans, product descriptions, packaging assets, customer FAQs, emailers, about the brand, about the founder, company presentations, websites, brochures, hoardings, magazine ads, newsletters, etc
- - Maintaining clients' websites on WordPress, Umbraco, Joomla, Squarespace, and Wix - Primarily worked for SMEs in FMCG, travel, fashion, music, and skincare industry

- Curating and writing quotes for an Instagram page, called Epic Quotes
- Helped the followers count grow from 8k to 350k within a year
- Link: https://www
- instagram
- com/epicquotes
- in/

- - Managed and delivered end-to-end influencer marketing campaigns; from planning, and pitching to the execution stage - Analysed and measured campaigns and drafted post-campaign reports - Identified and built relationships with prominent influencers and thought leaders - Onboarded influencers for each project by aligning the T&Cs and thoroughly reviewing the same - Attended relevant events for networking and business purposes - Created concept documents & presentations for pitching to the clients at the business development stage - Developed communication plans and worked out content calendars according to the brands and influencers on the project - Managed and delivered mini-celebrity campaigns for our clients - Ensured smooth operations and execution by coordinating with clients and influencers and working out all the logistics - Built and maintained strong relationships with clients