Vikram Sharma
17+ years in Digital Marketing, Business Growth, Content Strategies and Ad-Tech.
💻
Growth Strategy📣
Marketing📊
Data Analysis📊
Market Research💬
Content Marketing💡
Creative Strategy📣
Social Media Marketing🧲
Google Ads✨
Google Analytics Specialist🧲
Lead Generation▶️
YouTube Ads🔍
SEM Expert💡
Business Strategy🤝
Affiliate Marketing📈
PPC Marketing🤖
Chatbot Marketing🖥️
Display Advertising💡
Content Strategy📣
Native Advertising✨
Meta Blueprint Certified🛒
E-commerce Specialist📣
Media Planner🛒
Conversion Revenue Optimisation (CRO)🎯
Growth Hacker🛒
Ecommerce Growth⭐️
Leadership
India
Experienced marketer with 17+ years in Digital Marketing, Ad-Tech and Content Strategy.
Worked with popular companies like India Today Group, Republic TV, and NDTV Media Limited.
Skilled in Growth Strategy, Performance Marketing, and Analytics.
Certified in Google Ads, Facebook Ad Manager, and Google Analytics.
#DigitalMarketing #PerformanceMarketing #MarketingStrategy
Worked with popular companies like India Today Group, Republic TV, and NDTV Media Limited.
Skilled in Growth Strategy, Performance Marketing, and Analytics.
Certified in Google Ads, Facebook Ad Manager, and Google Analytics.
#DigitalMarketing #PerformanceMarketing #MarketingStrategy
AGM - Marketing, India Today Group
September 2022 - Present
Noida, Uttar Pradesh, India
Explore partnership opportunities for content distribution, monetization and increase DAU.
Analyze business models and align fitment with existing products.
Optimize conversion funnels and ROI - (Google & Meta).
SEO, Google Trends, Recommendations to Editorial
Branding of Interviews (eg, Adani, PM Modi), Shows (Agenda) and IP.
E-Commerce : India Today and Business Today Magazines Subscriptions
Performance Marketing; India Today Media Institute Students Enrollments
On-Ground Events : Sahitya, ITG Conclave
General Elections'24 (Rajtilak, Suniye Neta Ji, Manifesto)
App Downloads & User Retention : India Today and Aaj Tak
Manage contests, Polls and Lead Generation campaigs
Building in-house CRM and Ticketing website.
Creative Communication,AI Tools
Rankings: Comscore, Similarweb
Analytics : Semrush, Appsflyer, Google Analytics, Chartbeat
Analyze business models and align fitment with existing products.
Optimize conversion funnels and ROI - (Google & Meta).
SEO, Google Trends, Recommendations to Editorial
Branding of Interviews (eg, Adani, PM Modi), Shows (Agenda) and IP.
E-Commerce : India Today and Business Today Magazines Subscriptions
Performance Marketing; India Today Media Institute Students Enrollments
On-Ground Events : Sahitya, ITG Conclave
General Elections'24 (Rajtilak, Suniye Neta Ji, Manifesto)
App Downloads & User Retention : India Today and Aaj Tak
Manage contests, Polls and Lead Generation campaigs
Building in-house CRM and Ticketing website.
Creative Communication,AI Tools
Rankings: Comscore, Similarweb
Analytics : Semrush, Appsflyer, Google Analytics, Chartbeat
AGM, Republic TV
April 2018 - August 2022
Mumbai, Maharashtra, India
User Acquisition & Performance Marketing.
Monetization Partnerships: YouTube, AdExchange, Meta, Taboola, Yupp TV, Distro TV, MGID etc
Advertisement Planning and Technical Set up - Web, App, Connected TV, OTT.
Account Management: Distribution of Streaming Services to Airtel, Jio, Daily Hunt, Samsung TV, LG etc.
Tech Troubleshooting: SSAI Integrations (Vidgyor) and CDN (Tata)
Advertising Operations: Prevent Frauds, Protect UX, Bid Management (Fill Rate, eRPM)
Monetization Partnerships: YouTube, AdExchange, Meta, Taboola, Yupp TV, Distro TV, MGID etc
Advertisement Planning and Technical Set up - Web, App, Connected TV, OTT.
Account Management: Distribution of Streaming Services to Airtel, Jio, Daily Hunt, Samsung TV, LG etc.
Tech Troubleshooting: SSAI Integrations (Vidgyor) and CDN (Tata)
Advertising Operations: Prevent Frauds, Protect UX, Bid Management (Fill Rate, eRPM)
Senior Manager - Digital Marketing & Operations, 91Mobiles
November 2014 - March 2018
Gurugram, Haryana, India
OEM Sales - Ecommerce (OnePlus, Oppo, Vivo, Samsung)
Performance Marketing - Google Search, Display and Meta
Manage Affiliates: Budgeting, Performance, Reporting of Amazon, Flipkart, Tata Cliq & Snapdeal.
Competition Mapping: Pricing, Features, TG and Communication.
Optimize CTR, Conversion Rate, Leads, Cart Management, Retargeting, Audience Segment Building.
Asset Monetization: Web &App (DFP, Ad Exchange, Taboola, PubMatic)
Performance Marketing - Google Search, Display and Meta
Manage Affiliates: Budgeting, Performance, Reporting of Amazon, Flipkart, Tata Cliq & Snapdeal.
Competition Mapping: Pricing, Features, TG and Communication.
Optimize CTR, Conversion Rate, Leads, Cart Management, Retargeting, Audience Segment Building.
Asset Monetization: Web &App (DFP, Ad Exchange, Taboola, PubMatic)
Manager, Jiosaavn
August 2012 - October 2014
Gurugram, Haryana, India
Increase App Downloads in India, US and UK.
Increase Retention Rate and Daily Active Users.
Partnership with OEMs to pre-install the app.
Web and App Monetization Client-Side Ad Insertion in Playlists.
Analytics, Inventory Forecast, Reporting
Increase Retention Rate and Daily Active Users.
Partnership with OEMs to pre-install the app.
Web and App Monetization Client-Side Ad Insertion in Playlists.
Analytics, Inventory Forecast, Reporting
Senior Executive, NDTV Media Limited
November 2006 - July 2012
Gurugram, Haryana, India
Advertising Operations: Hotmail and MSN.
Liaison with Microsoft, Teamlease, agencies and Operative.
Ensured smooth function of Rich media campaigns, Engagement Tracking and KPI monitoring.
Dispute Resolution (Reporting mismatch, Inventory and Ad serving issues)
Client Servicing: Make My Trip, Nokia, Samsung, Shaadi.
Liaison with Microsoft, Teamlease, agencies and Operative.
Ensured smooth function of Rich media campaigns, Engagement Tracking and KPI monitoring.
Dispute Resolution (Reporting mismatch, Inventory and Ad serving issues)
Client Servicing: Make My Trip, Nokia, Samsung, Shaadi.
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Education
PG in Marketing
Symbiosis, Pune
